Deadly,Effective,Sales,Letter, marketing 5 Deadly Effective Sales Letter Profit Boosters You Can Use
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1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for ananswer, and separates the buyers from the uninterested. Of course some believe that by asking questions you run the risk of someone responding "no", and therefore, they wont read your sales letter. While this is true, if you ask the right questions, youre deeply engaging those that are interested. And those that stop reading werent going to buy anyway. Heres how it works By reading this article, I know that you are interested in increasing the response of your sales letter. Andunderstanding this, if I created a product that offered to teach you these techniques, I would ask certain questions that would keep you interested. For instance "Do you want to learn a simple technique that takes less than 2 ½ minutes of work, but will instantly doublethe response of any sales letter you apply it to?" "Would you like to learn the 3 words you can add to your headline that will guarantee everyone will read your sales letter? Ill reveal the answer within this letter". Those interested in learning these techniques will keep reading to find out the answers. And those that dont keep reading arent interested in my product anyway, and no amount of selling will get them hungry for something they simply dont want. 2) GUARANTEE EVERY BENEFIT YOUR PRODUCT HAS Your guarantee is a powerful way to make prospects believe in you and your offer. But its not enough to say you guarantee their satisfaction. Instead, spell out each strong benefit yourproduct offers, and then guarantee it. "Order now and youre guaranteed to lose 14 pounds in the next 21 days, youre guaranteed to start feelingenergized from the first day you use this product, and youre guaranteed to find this is the easiest way tolose weight because youll no longer crave the foods that harm you. So, if you dont lose at least 14 poundsin 3 weeks if you dont feel a super surge of energy starting on the first day or if you dont find thisproduct makes losing weight as easy as lying down, worry not. Simply return any unused portion and youllreceive a full refund." 3) MAKE YOUR BONUSES WORK FOR YOU, NOT AGAINST YOU When writing your sales letter, you work hard to make your main offer exciting and desirable. So, after allthat hard work, dont lose them by skimping on your bonuses. Bonuses are the last items prospects will see, and theyre whats going to stick in their mind the most asthey think about ordering. So spend some time writing strong bonus copy. Go into detail about every benefit. Tell them why they needit. And make sure its a product thats compatible with your main offer. 4) USE WORDS THAT CREATE INTEREST From your headline to your close, you must constantly engage those reading your letter. And a powerful wayto do this is by using words your prospects dont expect to see. Yes, strange words draw reactions. They start a thought process. They make the reader jump out of theirhum-drum life and think about why youre saying what youre saying. What kinds of words can you use? Just about anything. Ive used phrases like "Rabbit-Cash Multiplication System" in a sales letter that pulled a great response. Its strange, and the reader is almost forced to read on to find out why this system has suchan off-the-wall name. 5) DEFINE HOW YOUR PRODUCT IS UNIQUE This is essential if you have any competition at all (and most of us do). You must differentiate yourself fromthe others that offer the same product or service. How? Find the biggest benefit of your product, and see how it compares with your competition. Do you cost less while not sacrificing quality? Is your product the only one that ____________? If you can take a desired benefit, turn it into something that can only be obtained through you, then Iguarantee your sales will increase dramatically.
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