How,Get,Local,Media,Stories,Ab marketing How To Get Local Media To Do Stories About Your Website
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Have you ever gotten one of those letters from yourlocal property tax appraiser, informing you that yourtax bill is going up about 20 percent?I got one of those recently, so I took it to my friendJoe Gross. He appeals property tax assessments for aliving."Man," he said. "I've never seen assessments explodelike they have this year."My "news antenna" shot up. Then when he showed me hisnew web site, which gave property owners a chance tolook up appraisals of other homes in theirneighborhood, I told him--'You've got to pitch this tothe news media.'I helped Joe put together a short release and thenfaxed it to local radio and TV stations. A few nightslater, there was Joe, on the evening news, describinghis web site to tens of thousands of viewers.Could it happen to you? You bet, if you remember acouple of basics.*** Learn to spot opportunities. When you see, hear orread something in the media that relates to your field,call the reporter who did the story and offer 'anotherangle' or a 'follow- up.' Reporters are often judged ontheir ability to 'enterprise' their own stories andideas, and if you help make THEIR job easier...guesswhat they're likely to do for YOU?Recently the San Antonio Express News ran a story aboutsome new software. Darrin Schroeder, VP of a SanAntonio company that had just rolled out a similarproduct, called the reporter and offered a 'follow-up.'Result: front page story, with color picture, severaldays later.See Joan Stewart's Special Report #5: "How to IdentifyStory Ideas Within Your Company or Organization"http://www.get-free-publicity.com/publicityhound.html*** Don't be afraid to ask. Listening to a pitch ispart of every reporter's job. But keep this in mind:they always work on deadline, so sometimes they don'thave much time to talk. Therefore, if they seem to bein a hurry and they say "No," it doesn't necessarilymean your story is worthless. It may just mean "I don'thave time to think about this right now." Call backanother time.See Joan Stewart's Special Report #25 "How to PitchReporters Over the Telephone and Make Every SecondCount."http://www.get-free-publicity.com/publicityhound.html***Talk high touch more than high tech. A high techfeature is great...but only if it results in a hightouch benefit that makes life simpler, easier, moreenjoyable, or more interesting. Pitch how it saves timeor money and cuts down aggravation. Humanize it as muchas possible, and if you know of someone wholegitimately loves and uses your site, offer them as apossible interviewee.Getting free publicity isn't nearly as hard as youprobably think. It will cost you some time and energy,but it doesn't have to cost you cash. You WILL getresults if you keep trying, and the rewards will faroutweigh the effort. Just ask Joe Gross.To see a a copy of the press release I used to spreadthe news about Joe's website, send a blank email to:mailto:[email protected]
How,Get,Local,Media,Stories,Ab