How,Well,Doing,Good,amp,#58,Ge marketing How to Do Well by Doing Good: Generating Traffic And
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
You've heard the saying a gazillion times:"Charity begins at home."But in this age of mass media, charity that begins athome can also proceed straight to your bottom line--bygenerating traffic to your web site or your business.And best of all, the mass media--especially the newsmedia-- are ready, willing, and more than able topartner with you.Charity events and stories about community involvementappeal to the media for a couple of reasons.1. They're very sensitive to criticism that "You onlywant to show bad news," and will make every effort toshow uplifting, positive stories whenever possible.2. It's in their best interest to build goodwill bytaking part in community events.3. In the case of radio and TV stations, they MUST showthat they're serving the community. Otherwise, theirFCC license would be in jeopardy.4. For the most part (there are exceptions), they'regood-hearted people who WANT to help others.So, when you want to generate new traffic or moretraffic to your business or web site, consider hostinga fundraiser for a charity or community organization.Let the media know you're involved through a newsrelease. It's often a good idea to ask a high profileperson from the media to be your honorary chairperson.Also, if possible, offer the media a story aboutsomeone who has benefited from the charity. If you can"humanize" the work the charity is doing, "put a humanface on it" so to speak, your chances of gettingcoverage (that is, publicity), will skyrocket.And don't forget to look for opportunities to pre-publicize your event, especially on radio talk shows.Fundraisers and events that benefit the communityamount to a win-win-win situation. Obviously, thecharity gets money and attention to their cause, thestation or newspaper gets points for its communityspirit, and you get publicity that would have cost youthousands of dollars if you had to pay for it.Early in my radio career, one of my friends used tosign off his showevery day by telling his listeners this:"Remember, do good and you'll always do well."It's true in life. It's especially true when you wantto get free publicity in the media.
How,Well,Doing,Good,amp,#58,Ge