Keys,Designing,Personal,Lifelo marketing 10 Keys to Designing A Personal Lifelong Learning Process
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
GENERAL OVERVIEWBusiness StrengthsOur extensive knowledge of the adventure travel industry isour greatest strength, in addition to our positioning in theregion.Business WeaknessesThe greatest weakness our business faces is our ability tohandle new competition. Currently, we are the only providersof our services in the area, and any competitor that movesin will pose a threat to our stability.BUSINESS GOALSProfitOur current profit goals are:Year Two: $__________ post-tax profitYear Three: $________ post-tax profitWe have not established any other long-range profit goals atthis timeSalesOur long-term sales goals are to operate at or close to cashflow break-even by Year Two and to be profitable from YearOne onward. We would like our profit margin to be 7 percentby Year Three.MarketingOur long-term marketing goals are to develop an extensiveWeb site, to increase our public relations activities, andto create an informative store window to draw in customers.POSITION IN THE MARKETPLACEDescription of Our CustomersOur customers are ___ to ___-year-old professionals, marriedor unmarried, without children, who are ___________.Our Customers NeedsOur target customers are looking for customized planningservices that will provide them with all the informationnecessary to take an adventure vacation in Europe. Often,they do not have the time or the resources to do theresearch themselves, so they turn to us for hassle-freeplanning services.Why Our Customers Choose UsOur well-informed, up-to-date staff, combined with ourextensive knowledge of the ______________,allows us to surpass the services provided by otheragencies.What Sets Us Apart From the CompetitionWhat sets our company apart from our competitors is the factthat we sell custom-designed packages for people. We askthem questions, find out exactly what they want and need,and direct them to the appropriate destinations.MARKETING CAMPAIGN SPECIFICSSTRATEGYGoals of the CampaignWe would like to increase our visibility, attract newcustomers, and display special offers that are currentlyavailable.Campaign Focus: Specific Products or General Promotion?Our primary focus is to expand our customer base. We wouldalso like to keep our current customers aware of specialpromotions we are offering and secure their future businesswith us.Products to be AdvertisedWe will be advertising our complete range of Europeanadventure travel services, special discounts on travelpackages, and sales on seasonal clothing and gear.Measurements of SuccessWe will measure this ad campaigns success by the number ofinquiries received after its launch. This includes phoneinquiries as well as inquiries made in person at the store.Evaluation of EffectivenessWe will be reviewing the campaigns effectiveness one monthafter its launch. We will evaluate its effectiveness basedon the number of inquires we receive and any correspondingincrease in revenue.MESSAGEOur Marketing Message:No one knows more about [what] than [Your name].TIME FRAMECampaign Start DateWe will launch this marketing campaign in ________.Length of CampaignThis campaign will run through __________, for a total of________ months.BUDGETAnnual Marketing Budget $40,000Budget For This Campaign$81,025. This includes $41,325 for Web site and databasedesign, implementation, and hardware purchases, which willbe useful for more than one year and will therefore becapitalized and depreciated accordingly.Cost-Saving MeasuresWe plan to keep advertising costs down by targeting the mostappropriate advertising methods for our business, whichinclude online advertising, newspaper ads, and classifiedads.
Keys,Designing,Personal,Lifelo