Email,marketing,loosing,its,ef marketing Email marketing loosing its effectiveness? There is
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Email marketing loosing its effectiveness? There is an alternative - Desktop Marketing.by Michael Ginzburghttp://www.PromoClock.comYou've heard of email marketing, but it isn't what it used to be.With today's abundance of spam and even opt-in emailsolicitations, your messages are competing against hundreds ofincoming messages daily. How are you ever supposed to stand out?**There are 2 main problems with email marketing today.** --------------------------------------------------------- The first problem is that your email messages are hardly evenopened. Even if your headline is compelling, the chances ofyour email message being read are close to nil. People are becomingincreasingly skeptical about the kind of message attached to whatused to be the best subject lines. The second problem is that most website visitors don't evensign up to opt-in mailing lists anymore. Even those who areinterested in your website content are just plain scared togive over their email address to a website they do not know.People are concerned that their email addresses will be soldto third parties and that their "unsubscribe" requests willnever be honored.Is there a way around these problems or is email marketing dead?The answer is simple Desktop alerts.Desktop alerts are messages that are sent directly to Windows®Desktops instead of being delivered to email inboxes. Desktopalerts are the answer, because they solve both email-marketingproblems.First, they bypass the email inbox and appear directly on thedesktop. No more competing again hundreds of incoming messages- your messages claim the desktop all to themselves, virtuallyguaranteeing they are read and remembered. Second, users do not need to give over their email or othercontact information in order to subscribe. All they have todo is simply download a small application. If they ever wantto "unsubscribe", they just simply uninstall the alert application. You can use desktop alerts for the following:*Promotion -- Promote, advertise and increase brand exposuredirectly on any Windows Desktop.*Communication -- Send your up-to-the-minute news directly toconsumers' desktops.*Advertising - Run your own ads or earn revenues by sellingad space on the Windows Desktop.If the solution is so simple, why aren't more websites usingdesktop alerts? Until now, the only way to send desktopalerts was to hire a team of software developers to developthe alerting application for you - which is quite expensive,not to mention time consuming. Entertainment and news companies started using desktopapplication for branding, communication and advertising. TakeESPN.com for example. On their website, users can download anapplication which gives them daily sports highlights and videocommentary, with embedded commercials. So far, more then 1.6million people have installed it and about half use it daily. So how do you get started? Well, if you have contentyour site visitors or clients are interested in, you simplyoffer them this content in the form of a useful downloadableapplication. Instead of developing the application yourself,you just customize one of the existing desktop applicationswith all your promotional materials (such as your own logo,custom icons, banner ads and menu entries). Users willdownload the application because of its informative and/orentertaining content, special savings, or features likedaily alarms, calendar reminders, or task lists.Now that the user has voluntarily invited you into theirpersonal space, you can create a strong, long-lastingimpression and deliver desktop alerts just as you wouldemail messages. With desktop alerts, there are no otherincoming messages to compete against, and you won't haveto worry about being accused of spam.Promo Clock has combined all the benefits of interactivepromotional products and new era advertising tools, developinga cost-effective application for reaching customers with timelyinformation and updates. Ready-made models as well as custommodels based on animated images or Flash presentations areavailable.Reach author Michael Ginzburg at [email protected] or simplygo to http://www.PromoClock.com/holiday/email for more information.
Email,marketing,loosing,its,ef