Discover,Alternative,Methods,B marketing Discover 3 Alternative Methods to Boost Quality Testimonials

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Here are three alternatives to increase your testimonialnumbers or their quality. Create an online diary or blog,use an auto responder method, set up a form on your web siteor set up a survey.1 -- Set up an Online DiaryUsually an online diary is a fun way to keep friends andfamily up to date on what is going on in your life. Onlinediaries can also be used for testimonial submission withconversational style recommendations about yourproduct/service. Online diaries are offered on many websites, even famous persons like Oprah, Dr. Phil, or TonyRobbins.You set it up on their site and paste the page link intoyour "thank you for purchase" auto responder, on your website or into other marketing materials. Include a 1-2-3learning experience on what is included in a goodtestimonial with various examples. People will appreciatethe learning opportunity by taking the time to complete theprocess. In addition, their quality will increase.Online diaries are updated frequently, thus giving a higherperceived value. They also have a warmer conversationalstyle that increases reader connection. Because a diary isconsidered "private", it increases curiosity and they willread longer.Two additional blessings are that you will save transfertime and others will read the other comments.The offside is that you will want to monitor the entries toavoid some kids having fun.You can also enter regularly updated customer commentsreceived through other means on the product/service improvedtheir life.You can increase credibility by including the customer'sprofile. Include their picture or audio testimonial or avideo segment of them using the product. You can also scanin and include handwritten letters or notes you receive.A blog is an upgrade of the online diary with additionalcontrols.There was online diary software available to help you set upyour own online diary, however, blog software replaced it.Resources:Set up your own diary at: http://www.diaryland.com/. Theyprovide a personalized URL: your-name.diaryland.com. Irecommend this resource because I like the personalizationcapability.Here is a course on how to set up an online diary at:http://personalweb.about.com/cs/htmltutorials/a/310emailcourse.htmHere is some great startup information on blogs:http://www.creativity-portal.com/howto/writing/blogging.html2 -- Auto responder MethodAfter they make a purchase or receive a freebie set up anautomatic auto responder requesting a testimonial. You caninclude a link to the online diary as the only choice or aspart of multiple submission options.If you offer an ecourse, forward them a progress reportrequest. This can easily be set up in the auto respondersystem for easier production. Ask them no more than 3-5questions that don't encourage yes/ no answers. Ask them torate their learning experience or make suggestions too.Resources:All about auto responders:http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htmHow to Write a High-Profit Auto responder Serieshttp://javafaq.nu/article232.htmlHow to Use an Automatic Responder for Effective ProspectFollow-uphttp://www.isitebuild.com/automatic_responder.htm3 -- Fill-in-the-Blank or Multiple Choice FormYou can design a "fill in the blank" or "multiple choice"form in HTML or in text. HTML is easier to complete yet cantake too long to down load if long or in some internationalbrowsers.You can send the form through an auto responder systembefore or after completing something. They make thepurchase you automatically send them the form. The formmakes submission easier for them to complete and willincrease the response rate.There are software packages and vendors who will set up thisform and track the results for you.Resources:How to Write HTML forms:http://www.cs.tut.fi/~jkorpela/forms/http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.13. Web Survey CollectingUse web surveys to gather their recommendations. There issoftware to help you create surveys and track the results.Survey hosting can be an online based or PC-based product.Web Survey SoftwarePerseus Software: Free trial offered, several versionsavailable, price range $495-$995http://www.perseusdevelopment.com/softwareprod/download.htmlSurvey-Said softwarehttp://www.surveysaid.com/survey-software-introduction.htmlHosted Software http://www.hostedsurvey.com/Survey Pro http://apian.com/ $1195Survey VendorsSurveyMonkey.com http://www.surveymonkey.com. Basic isfree, upgrade is $19.95. They offer a great comparisonchart that I found very interesting.Free White Papers, Articles, and ebooks on Survey How-tos.How to conduct a web survey:http://www.websurveyor.com/create-an-online-survey.aspTop-10 Web Survey Issues and How to Address Themhttp://www.digitalbiz.com/pages/library/research op_10.htmlSet Your Web Survey Goalshttp://www.workz.com/cgi-bin/gt pl_page.html,template=1&content=1326&nav1=1&Perseus offers seven different white papers that will expandyour knowledge on taking surveys.http://www.perseusdevelopment.com/surveytips/whitepapers.htmlBONUSFour areas that will increase the quality of yourtestimonials:1. Ask them what their goal was for using theproduct/service2. What positive emotions did they experience by using theproduct/service?3. Did they experience any reduction in fears and concernsafter using the product/service? What worries were removedfrom their lives? (Before and after picture)4. How did _______ help other people in their lives? Article Tags: Online Diary, Auto Responder