What,Your,Identity,amp,#63,Ide marketing Whats Your Identity?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Identity theft is a hot topic these days at least on a personal level. In business, though, the serious issue is identity neglect!What do I mean? I mean many businesses dont pay attention to identity issues. Thats because they dont understand maintaining a consistent identity is a low-cost way to maximize impact. Consistency and professionalism are the keys. Thats what can help even the smallest business over time. Consistency means repetition, and repetition is what solidifies ideas in our brains. Professionalism is about looking good. Its dress for success on a corporate level. If you want your company taken seriously, present a professional imageHeres a basic identity checklist for business owners.1)COMPANY NAME Is it distinctive? Memorable? Descriptive of what you do? Is it registered in your state? Can you/should you trademark it? (You may need to consult an attorney on this last question.)2)COMPANY LOGO Have you identified a distinctive typeface? Do you have a symbol? Do you need one? Have you had your logo produced professionally? Have you identified logo color(s)? Do you use all of this consistently?3)TAG LINE Do you need one? Do you have one? Does it clearly describe your companys unique position? Is it customer benefit oriented? Do you use it consistently?4)PRODUCT NAMES Do you have them? Do they follow a pattern? Do they make sense with your company name? If you answered No or Dont know to any of these questions or if youre thinking about changing your name, logo or tag line, consult a marketing communications professional with experience in company identity issues. Investment of time and money up front will yield benefits in the long run.
What,Your,Identity,amp,#63,Ide