Keeping,Customers,With,Communi marketing Keeping Customers With Communication
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
You work hard to attract new customers, right? Mailings, phone calls, ads, publicity. You have an annual marketing plan devoted to bringing in new customers. What about the customers you already have? What are you doing for them? Of course, youre delivering a top quality product or service at a competitive price. But thats not enough.Business wisdom says current customers are your best source for new sales. After all, these folks have already established a dialogue with you by buying from you. Its up to you to keep the conversation going. Here are communications programs that work well with customers.1)NEWSLETTERS If you have expertise and information customers want and need, send it out in a newsletter. Remember, successful newsletters are published on a predictable schedule, provide useful information, and are quick-to-read and attractive.2)TIP SHEETS Not sure you have enough content to keep a newsletter going, but customers still need good information? Tip sheets on specific topics may be the answer for you. This lets you package and brand key information so your company becomes known as the expert. Make sure your employees know about these tip sheets and use them.3)WEBSITE Set up a special customer section of your website thats password protected. Fill the section with information customers need newsletters, tip sheets, a way to post questions and get expert answers, downloadable forms, handbooks, documentation, etc. Not sure what to include? Poll some of your best customers.
Keeping,Customers,With,Communi