Avoiding,Pay-per-click,mistake marketing Avoiding Pay-per-click mistakes: Dont drop Winning
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Heres a fairly common mistake that is made by the newbie to the pay-per-click scene.So youve started a Google AdWords campaign, and youve registered as an affiliate with several different products, and youve found at least one product thats making you money.Lets say youve found a toy company that pays you 10% of the sale to promote their products (just for a tangible example well refer to it as Toy Company #1)Youve played around, tweaked your ads, and youre getting a little success. Bravo! Things are running in the black, and youre making steady profits.But wait, youre still combing the Internet, looking for new and better opportunities when bam, all of a sudden you find Toy Company #2. Wow, Toy Company #2 looks really great. It pays a 20% commission on all sales, and the landing page seems easier and more intuitive than the landing page for Toy Company #1.Being the wise and quick-to-evolve pay-per-clicker you are, you swiftly join the affiliate program for Toy Company #2 and set up an ad campaign for it, using many of the same ads and keywords that youve had such great success with in promoting Toy Company #1.Surprise! Toy Company #2 is a great find! It converts much better than Toy Company #1 and moreover it pays much more per sale! Youre ecstatic! Greater success!And then comes the mistake. Thinking ruefully what a sucker youve been all along for promoting Toy Company #1 instead of Toy Company #2, you pull the plug on your ad campaign for Toy Company #1.Its only human nature to want to do this. After all, Toy Company #1 wasnt performing as well as #2 is. You arent seeing nearly as high a profit margin.But the hard truth of the matter is this: Toy Company #1 was making you steady money! It wasnt running in the red. It wasnt a drain on your budget or resources. It was a winner.Profit is profit. Every little bit adds up. Sure, Toy Company #1 wasnt making you much money, but even a little bit of profit is more than you had. Imagine if you found seven more companies that performed like it at the end of the month, all those little profits would add up to a big overall profit.The best solution is to keep the ad campaign thats already working, and add new campaigns that show even better profits to it.But what about the fact that youre now competing with yourself? On the surface it doesnt seem to make sense to promote two different products that are aimed at the same audience.The answer to this objection is simple. Why shouldnt you compete with yourself? That way, no matter which choice the consumer makes, you win. Some of your audience, for whatever reason, just isnt going to buy products from Toy Company #2. Some of them will only buy from Toy Company #1. Dont you want to make profits from those people too?The lesson is simple. Dont drop winning ad campaigns!
Avoiding,Pay-per-click,mistake