Sideways,Thinking,the,Ultimate marketing Sideways Thinking, the Ultimate AdWords Resource
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There are two reasons to love Google AdWords above all other pay-per-click search engines.The first is obvious: Google is used 200 million+ times a day.The second reason is that AdWords rewards advertisers who are smart, and punishes advertisers who are stupid. In AdWords, ad placement is only partially determined by how much youre willing to pay for each click. The more important determining factor is how high your ads click-through rate is.What this means is that a well written and targeted ad can rise in placement, even if the actual cost-per-click for that ad is set low. In simplest terms this means the little guy (me) can compete with the big boys (giant corporations with mega advertising budgets) and win.One of the best ways to do this is by employing sideways thinking, or thinking outside the box.For example, lets suppose you want to promote an online gambling site. Well, every Tom, Dick, & Harry knows that all the obvious keywords for this (gambling, online gaming, gamble) are already going to be used by all the other people out there who are running ads for online gambling sites, and those keywords are going to have very high bids on them.But if you sideways think this product, perhaps you can get to the same (or a similar) audience without even competing for those keywords. Keywords like: Atlantic City fun, things to do in Las Vegas, Bugsy Segal, Rounders, high stakes, etc might bring your ad to the same interested audience at a fraction of the cost. And if your ad copy is good and incorporates your keywords, you should see your click-through rates jump through the roof. And since Google likes and rewards high click-through rates, your ads will climb in position, even against all big-money casinos that are bidding $20 per click on the regular terms like gamblingNow understand, the above is only an example off the top of my head. I dont actually promote online gambling products and for all I know the keywords Ive suggested arent really workable; this is just an example of how to sideways think.But once youve learned to sideways think your products market, you can compete effectively in even very crowded markets and blow the big boys right out of the water.
Sideways,Thinking,the,Ultimate