Stand,Out,and,Counted,Your,bus marketing Stand Out and Be Counted!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Your business isnt like any other business on the net. Sure, you may offer the same kinds of products or services that many others do but thats where the similarity should end. Your business should reflect your personality and your values. If it doesnt you have nothing to offer that cant be found on a thousand other sites. If you want to be successful you have to make sure your customers see the difference between you and your competition. If, for example, you sell ebooks why should someone buy an ebook on your site rather than on my site? The product is the same isnt it? So what makes your ebooks better than mine? Probably nothing!Its how you present it . . . If what you sell isnt unique you have to present it in a way that is. There are several ways you can do this. Unique Selling Point (USP) Find the one major thing that sets you apart from your competition. Maybe you offer a 30-day money back guarantee on all of your ebooks. Maybe you include a special report with each purchase. Maybe your prices are always discounted. Whatever your USP is, make sure you promote it consistently and effectively. Sales copy that sizzles . . . If your sales copy sounds just like everyone elses why would anyone want to read it, much less respond to it? If your ad copy or sales page doesnt excite your prospects, your business is dead in the water. Its critical that you either learn to write stand-out copy or invest in the services of a good copywriter. An inviting website . . . Your website is your store or office; make sure its welcoming and comfortable. You dont need to create a flashy website just one that looks professional and makes your visitors feel confident about buying from you. There is one feature thats worth its weight in gold. Thats YOU! Personalize your site . . . include a photo and information about yourself. This is the only way your visitors can get to know you. In order to trust you they have to feel they know you. So tell them your story, honestly and warmly. It will increase your sales! Your business depends on your integrity so make sure you treat your visitors with respect and honesty. Dont promise them anything you cant deliver. Publish your policies and stick to them. Make sure that everything on your site reflects your honesty and integrity. Deserve to be trusted! Outstanding service . . . Give your customers more than they expect! Let them know how important they are to you. Listen to what they have to say. Take care of their questions or problems immediately and courteously. Stand behind your product or service 100%. Issue any necessary refunds quickly and with a smile. If its possible add a personal touch to your customer service. Send a little thank-you note via email ~ dont rely solely on your thank-you page to do it for you. Check back with them later to find out if theyre satisfied and if there is anything else you can do for them. Make your customers feel special and theyll come back again and again.Dont be satisfied with a poor imitation . . .Your business should be just as unique as you are! If youre going to the time, trouble and expense of building a business make sure it reflects the things that are important to you. Unless you bring your dreams and personal creativity into your business and brand it as only you can, youll never feel the pride of ownership you need to be successful.Your business starts out like an empty canvas on which you can paint anything you want. Give it thought, give it soul and give it life ~ make it your own unique creation.
Stand,Out,and,Counted,Your,bus