Customer,Relationships,How,Bui marketing Customer Relationships How To Build Them
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The Gurus all tell us this is the way to sell on the web or this is the way. New ways and techniques are dailymailed to my inbox telling me if I just do this thenI will be a success selling on the web.However, the psychology of selling everything goes throughA simple process that is not a secret. The formula has beentaught us ever since we have first been on the web. You know this secret if you are a newbie or a seasoned veteran selling on the web.First you must get the customers attention. How do youdo this? First of all the customers on the web are searchersby that I mean they get on their computers, go to a searchengine and search for specific things they want to know aboutor buy. So it makes sense that your site title, where youare ranked on the search engine and your description of yoursite are the first ways to get their attention. Ok, say youhave done a good job of that so you get them to your website. You are still trying to capture their attention. So snappy headlines and good content will get their attention. They arenot ready to buy yet. You shouldn't even be trying to sell themat this point. What you present on the website will either encourage them to come back or they will just click away andnever return. So not only good content about the subjectthat they are looking for is essential. How about a five daycourse. This accomplishes two things it gets them to give youtheir email and you are giving them good content. Make this course personal and dynamic and you have gained trust. Perhapsyou first get them to join your ezine. Where again you get theiremail, give them really good content and have a chance to interactwith them. Again you are building trust and forming a relationshipwith a real person. This is not instant. Relationships take time.After you have built a relationship you can then recommend to themproducts, and services. But even then you cannot sell to them ifthey do not need your product. If you don't believe me try sellingice in the artic. So try and target your market. Find out what your customers need and then fill that need. The last thing you are going to do is to send your prospects to yourproduct page. This is the one of the most important pages youwill ever write. It has to tell them what your product can do forthem. How it will change their lives to use your product. In otherwords make them really want to buy the product.Now you are at a point in your sales that you will be sucessful. Butto recap you can not go from get the customer's attention to salesselling is a relationship between two human beings and relationshipstake time.
Customer,Relationships,How,Bui