amp,#34,You,Want,Website,Geare marketing "So You Want a Website Geared for Generating Sales&a
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
A lousy or poorly designed website can cost you credibility and sales. Not to mention, a boatload of money. As you read every word of this article, you'll find 5 important questions to ask any prospective web designer. The answers to these questions can make the difference between whether you make money or lose it. Question #1: "Do You Even Care About What I Sell?"Have you ever visited a website and couldn't figure out what the heck they were selling? I have for a second or two. Then I leave! I'm certain you've had the same experience. A lot of web designers force you to cram your sales message into a limited amount of space, just so they can show off their fancy graphic designs. They do this because they don't give a rats rump about what you sell. Your sales message should take center stage. Not play second fiddle. If your website's purpose isn't immediately crystal clear to your prospects, you're losing sales. Question #2: "What Do You Know About Website Usability?"Have you ever visited a website and then clicked around like a senseless monkey, trying to find something as simple as a product or contact address? When prospects visit your site, they shouldn't feel like they're on an Easter egg hunt. If they do, they'll leave and cost you a sale. Question #3: "I Only Have One Product, So How Many Web Pages Should I Get?" I'm sure this has happened to you before. You visit a website and see a lot of links. You click on one. Then another. And another. Before you know it, you're on a completely different website. If a web designer says you need more than 1 page for a single-product site, most of the time they're out to take you to the cleaners. The more pages you have, the more links you need. Simply put: links create distractions. And distractions kill sales. That's why I usually recommend only 1 page for a single-product website. You can fit all of the important information on one page. Sure, I could make more money selling you an "About Us" page, a "Contact Us" page, a "Recommended Links" page, etc. but that doesn't help you sell. Instead of additional web pages, I recommend pop-up windows. Not the annoying pop-ups that appear without your permission, but only the ones that appear when you click on a link. Simply because after you close out a pop-up window, you're still on the main sales page. That way, your prospects have to see your sales message. With too many web pages, you may lose your prospect's attention. Or worse. You might send them to another company's website! Question #4: "Do You Think I Should Have Flash Animations?"Look, I have customers that ask me all the time about whether they should have fancy Flash animations. (In case you didn't know, Flash animations are short movies that designers use to impress you with.) Usually, customers get this "smart" idea from other designers they've contacted. Fancy animations don't make money. At least not for you! They only make money for your web designer. Think about it. Most people don't have high-speed connections. So when they get to your website and an irritating animation appears, they just throw their hands in the air and go elsewhere. That means you just lost out on a possible sale. Question #5: "Will You Turn My Website Into A Work Of Art?"A website shouldn't showcase your web designer's talents. Instead, it should showcase your product and sales message. If you want to make money, you need to choose a web designer who won't drown your product and sales message in a sea of graphics. ConclusionA website design shouldnt overwhelm your prospects with fancy animations, sounds, or images. Or look like a work of art or an Easter egg hunt. But your website should have a professional look and feel. It should also be easy to navigate and put your sales message in the center stage. It should be designed to sell.
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