Are,You,Driving,Your,Marketing marketing Are You Driving Your Marketing Like a Stuntman or a Reckless
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Dear Friend,Ideally, you should drive your marketing like a wisestuntman and not a reckless driver. Prior to executing anydaring stunt, a stuntman always studies and evaluates allthe different parameters involved and all the possiblescenarios with their associated level of risk.Depending on whether the probabilities of success appear tobe high or low, the stunt will be marked as feasible or notfeasible -- nobody wants to risk loosing their lifestupidly.Once the stunt has been retained as feasible, the executionwill be rehearsed many times. First on paper, thenmentally. Over and over, the stuntman will go through thewhole event and When he feels ready, he will execute thestunt in front of an audience of astonished people. Whatappears to be very daring or was even known as impossible todo, has been executed perfectly.On Thursday May 20, 1999 Robbie Knievel completed such a stunt: a 231 ft leap over a section of the Grand Canyon. It was certainly one of the most daring stunt. All parameters must have been studied and evaluated with the highest precision: location, speed, angle, wind, etc... Success was no coincidence.Let's not forget such a daring stunt is the result ofseveral weeks, if not months of careful evaluations,precise simulations, and a meticulous preparation based onwise decisions -- somebody's life is on the line after all.What a good example of successful risk-management that is!It is pretty much the same if you want to run successfulmarketing campaigns: you need to plan thoroughly, toevaluate carefully. Weeks or months of preparation arelikely to be needed in order to be successful.How is your driving, marketingwise? Do you step on the gaspedal as soon as you get in your marketing vehicle without planning thoroughly? How well do you know your vehicle andall the different options? How well do you know the terrain? How precisely have you studied all the different parameters? How well do you know the scope of yourcampaign? Do you have what it takes to run a successfulmarketing campaign?How well and accurately you can answer these questions will determine your level of success. There are many more questions you should ask yourself before putting your hands on the stirrer and start up the engine.So everything is checked and you are on a full tank and are absolutely confident you will be able to drive yourmarketing on the road leading to success. You think you areready. Finally, it is reality-check time on the marketingbattlefield!But before long, it turns out the road is bumpier than youthought, you see other competitors passing you by andleaving you in the dust. Their marketing vehicles is waymore powerful and these guys know how to drive way betterthan you do. They drive effectively, efficiently, based ontheir experience of the road and the many challenges theyalready have overcome many times.Your vehicle is puffing, comes to a stop. Out of gas. Out ofmarketing ammunitions, that is. You are stranded in themiddle of nowhere. It was supposed to be the ride of yourlife and you are busted. You think of the term "learningcurve" and say: "Ok, what I need to learn I will learn bydoing so the more I drive, the better off I will be..." Onlytrue if you are on an unlimited budget -- but who is?So you're gonna have to take some driving lessons andpresto! Don't even think of getting back on the road beforeimproving your driving or you will be toasted pulp for good next time!Have your vehicle marketing checked by an expert for anymissing parts and do learn how to drive that thing! Onlythere are many instructors that have absolutely no clues whatsoever on how to drive a successful marketing campaign and yet that's another challenge.If you are tired of visiting smash-repair shops and insteadwant to learn how to drive your marketing precisely andefficiently to produce outrageous results, why not listen tothe most respected marketing instructor in the field: Jay Conrad Levinson -- if you are willing to listen, he is willing to show you how to improve your driving and help you jump over the last remaining difficulties like Robbie Knievel over the Grand Canyon!I invite you to learn the latest Guerrilla MarketingStrategies from Jay Conrad Levinson--live:http:/ inyurl.com/yut3uAll the best,Dan Hamilton
Are,You,Driving,Your,Marketing