amp,#34,Surefire,Ways,Drive,Yo marketing "5 Surefire Ways To Drive Your Competition Crazy&
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Word Count: 588Character Width: 60Resource Box: Choice of 2==========================================================="Five Surefire Ways To Drive Your Competition Crazy" - by "Dangerous" Debbie Jenkins(c) Debbie Jenkins. All Rights Reserved.http://www.debbiejenkins.com===========================================================Taking an aggressive stance to your competition is not themost productive way of running a business. However, thereare times when some people just get a little too cocky andneed knocking down a peg or two. If you want to put anannoying competitor in his or her place then these tips arefor you. 1. Keep Friends Close - Keep Enemies Closer-------------------------------------------Befriend your competitors and learn all you can about theirbusiness needs, challenges and wants. In essence "Know YourEnemy" but don't give away too much about yourself. Then, ifthey get too big for their boots, go for their weak spots toundermine them. 2. Give Your Competitors Your Business-------------------------------------------"What?!?" I hear you cry! Yes, give your competitors all theleads you don't want. That means pass on the desperate-blame-meisters and long-term-tyre-kickers. Your competitorswill think you're nice and harmless. But you'll be sendingthem a Trojan-Horse-Load of trouble! 3. Own Customer Brain-Time -------------------------------------------Make sure what you're saying is more memorable and more intune with your customer's needs than what your competitorsare saying. The easiest way to do this is to describe thingsin your customer's terms and shut up about yourself. Also, make it your job to stay in touch with your customersand your competitors' customers, by providing highlyvaluable freebies at regular intervals. A newsletter oreZine is ideal for this purpose. 4. Patronise Your Competitors-------------------------------------------Yes, in both senses of the word. If they're doing well, tellthem you're impressed with the "effort" they've put inrecently. In fact, tell your prospects (ie their customersand yours) that it seems they've come on leaps and bounds inrecent months. All the time be sure to imply that if theykeep this up they may even be as good as you some day. Another way of patronising your competitors is to actuallygive them your patronage. That is buy something that they'vegot in order to really check out how good or bad they are.And if you're feeling really mean become the customer fromhell and complain tirelessly. 5. Steal Their Customers-------------------------------------------Nothing works better than this for causing trouble. If yourcompetitors are worthy then you'll have trouble coercingtheir best customers away but it's still possible. Even ifthey're doing a bad job, people will need a pretty goodreason (ie they mess up or you offer something much better)to do something different. So a stealthy approach would be to seduce a member of theirteam (preferably with a customer-facing/sales role) over toyour company. If the person you head-hunt has good customerrelationships, then customers will follow them as if bymagic. If you think this approach is unethical then itprobably is - don't do it. I don't believe I'm in a positionto judge your morals or ethics so I include this tactic sothat you can decide for yourself. Another trick that works is to set up Free trials/auditsdesigned to point out flaws in the work of your competitorswithout ever naming them. Then, once you've scared thecustomer enough, they'll be more inclined to consider thebetter alternative - ie you. A Final Word Of Warning-------------------------------------------As you can imagine, these dangerous tips can quite easilycause a war with your competitors - which is almost alwaysdestructive. So take my advice; only use my dangerous tipsif you're attacked first and when you've struck a tellingblow, let it go and get on with being your best. REPRINT GUIDELINES=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let us know when you use an article bysending us an email... mailto:[email protected]=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Article Tags: Surefire Ways
amp,#34,Surefire,Ways,Drive,Yo