What,Colors,Make,Your,Services marketing What Colors Make Your Services Most Attractive?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
This information is based on the principles of Laws ofAttraction, Law of Allowing and Law of Deliberate Creation.And the Universal Laws of Energy (like attract likes)proven by Quantum Physics.What colors attract people to you?Visual presentation and appeal, whether in your marketingmaterials or what you wear, can turn on or turn off what youpeople you attract. It does not matter if its on papermatter, the Internet, like a web site, or in a presentation.If you do any time of speaking, writing, or design type ofwork, this article is for you.I'm not just talking about visual color, I'm also talking toyou about audio and writing or language color. Each affectour relationships -- friends, family, prospects, clients orcustomers.It is a fact that companies with large budgets spendbillions on color market research -- usually in product orpackaging development.Solopreneurs pockets aren't as deep, thus, they need to usethe results of the research of the deep pocket-ers.Colors tell someone if you are approachable. In the sameway they will affect whether someone will continue clickingthrough your web site.Colors will determine if someone will start reading yourarticle in a magazine or posted on your web site. Coloralso helps to keep people involved on your web site (itsnot just about the content) and how long they stay.Colors also influences how people will respond and behave.A black background on your web site now represents s*x-typeof web sites. It is important that if that isn't yourfocus that you don't use a black background.Lets take a few minutes and play with this concept. Thenext time you go into a fast-food restaurant, look closelyat the colors. Do they decorate with vivid reds and orangesbecause they encourage diners to eat and leave quickly likemany of the fast food establishments. That is exactly theresponse they want.Different cultures have different attitudes and preferencesthus; they will have another color reaction. In China,"white" symbolizes death and in Brazil, it is the colorpurple. People from warm countries respond favorably towarm colors; people from colder climates prefer the coolercolors.In America, green is associated with jealousy or money.Here are some color references for America.Red......excitement, strength, sex, passion, speed, danger.Blue.....(most popular) trust, reliability, belonging,coolness.Yellow...warmth, sunshine, cheer, happinessOrange...playfulness, warmth, vibrantGreen....nature, fresh, cool, growth, abundancePurple...royal, spirituality, dignityPink.....soft, sweet, nurture, securityWhite....pure, virginal, clean, youthful, mild.Black....sophistication, elegant, seductive, mystery, sexualGold.....prestige, expensive, eliteSilver...prestige, cold, scientificThis also means that color affect shopping habits. Red-orange, black and royal blue attracts impulse buyers. Pink,teal, light blue and navy attract smart budget Shopper.Pink, rose and sky blue attract conformists.A great exercise to experience this -- visit large companyweb sites that have spent the funds on this type ofresearch.Try McDonalds (http://www.mcdonalds.com -- brightred) or Wendy's (http://www.wendys.com -- brownish red).Jaguar (http://www.jaguar.com -- black for sophistication,green cool, and silver for prestige). It matches perfectlywith their market -- high income-ers with a view onsophisticated.If you are a service professional, how might you put colorsto use for you?First, make sure you have the right target market. Youngchildren materials contain large amounts of bright primarycolors. These colors will attract the child yet the parentsor grandparents open the wallet. This means that for thechildren you would use the primary colors and for themarketing material being read by the grand/parents you woulduse reds, blues, pinks and yellows for trust, reliability,security, and playful.If you a web site and you choose the colors because they areyour favorite, then you choose it could have chosen it forthe wrong target market -- unless, of course, you are theonly one or people just like you are the only ones you wantbuying. Pick your colors for your market. This is anythingyou want to attract in America.
What,Colors,Make,Your,Services