Ten,Unobvious,Ideas,Pull,Visit marketing Ten Unobvious Ideas To Pull Visitors to Your Real Estate Age

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The number one key to getting business in the real estatehome sales market is to be people’s first contact. TheNational Association of Realtor’s last three surveys between1999 to 2003 said 66% of buyers stayed with the first realestate agent they contacted yet only 6% of this number camefrom web sites. This number is rising as people become morecomfortable finding their information on the Internet.There are three ways to show your uniqueness on theInternet: words, pictures, and interactive activities.What is pulling prospects to visit your web site? You havethe obvious -- strategic alliances with lenders, title reps,home inspectors, appraisers and attorneys. Here are tenideas that aren't obvious.1. Use balloons besides at the open house. Print an actionslogan on the balloon along with your URL -- web siteaddress. An action slogan is very important, otherwisepeople will not know what the URL is for. When attending anoutdoor event, like a fair, carry them, place them on yourchildren’s arm so you can find them, and hand them out.Take the balloons to the kids baseball games or othersports. If traveling with balloons is difficult, call theshow’s event office and find out if there is going to besomeone there with the equipment for balloon blowing. Whenyou get there, give them a few dollars to blow a few up foryou. You can order all sizes and balloon shapes:http://www.gopromos.com/store/category.asp?CL=101A1276A12922. On brochures add an action request, such as "Search allarea homes for sale anytime." Or change "anytime" to"24/7". If you don't have this on your brochures, go to anoffice supply store and pick up some colorful Avery labels,or maybe you have some hanging around the office, and createthem yourself. Also add your URL to that action request.Go ahead and use the stickers for a lock box action request,"If this house doesn't fit your needs, visit [URL] for acomplete search of other homes in this area".3. Home-For-Sale Signage. Does your for sale front lawn ordirectional signs for the open house have your web siteaddress on them? If not, add them with along with an actionrequest for all those not quite ready that are driving by,or for those that don't have the time to stop at thatparticular time.4. Community bulletin boards. Grocery stores, libraries,community centers. Post your business cards at minimum.Create tear off tabs small flyers that fit within theirrequirements with an action request and your URL.5. "Honk, if you want to sell your home" can be a bumpersticker or a clear sign for the side or rear top portion ofthe back window.6. Glow in the dark banners, stickers and auto stickers.Home signage like: Visit [URL] for complete information onthis property. Make it a glow in the dark for night timevisual effectiveness.7. What about the times that you don't have office duty?What about setting up a table for 3-4 hours outside thegrocery stores. Add a nice table cloth, the balloons, and alarge sign, "Ask me anything about buying a home." Or, "Askus anything about selling a home." Switch approaches everyfew hours to see which one fits best. I don't suggest placeboth out there unless there are two of you. Create tee-shirts with the same action request along with the URL. Usea table covering that is the same color as the tee-shirt tohelp support your message and attractiveness.8. Transit ads. What type of transportation is availablein the areas you focus in? Is there massive transit likebuses or metro? Don't forget taxi cabs, inside and out, aswell as the taxi stands. Find out where their direct phonelines are. Sometimes, yet rare, you can place an Averysticker next to. One sign works with well if you have thisability on your web site: "Take a virtual tour of ourlatest properties [URL]."9. This one is something I dreamed up and it really works.Rig a button that people can press on the side of your carwindow that gives off a recording of the latest houses youavailable for sale. Then park in obvious places for peopleto see the button. Add a sign on the inside of the windowgiving them permission to press the button. Caution, thisdoesn't work with some car alarm systems.10. Merchants. Where do you get your dry cleaning done?Hair cuts, massages, or other frequented stores. Do youhave some favorite restaurants? Can you stock a businesscard holder by the cash register? As a previous owner ofrestaurants, the one I like best is when the real estateagent paid for part of or the whole cost of the menus. Inexchange we allowed them to create some marketinginformation on the menus.Testing is always important when trying new things. Inselling real estate, uniqueness is the key. As said in thelatest National Association of Realtors 2003 survey, mostpeople perceive all real estate agents as being the same.But you know you aren't. Yet, how are you showing it? Becomfortable with being uncomfortable. Create play and funand stretch with your marketing. Let it be as unique as youare and then smile all the way to the bank.