Must,Knows,for,Measuring,Web,S marketing 7 Must Knows for Measuring Web Site Activities

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Record keeping measurements for Internet marketingRecord keeping tracks money -- where it goes, when it comesin. Internet record keeping is also required for success.Yet the statistics show that only one out of a hundredpeople who own web sites do any type of record keeping onhow much it cost them to be there A system that works hardfor you when you don't still requires monitoring andperiodic reviews. If you can't measure it, you can't manageit, then it manages you.The top keys to making money on the Internet are workingsmart, planning, testing, immediately stopping whensomething isn't working, reinvest in new techniques andapproaches that improve and then keep testing. For everysuccess there are usually 10 to 15 try, sometimes more, thatweren't successful. Even prolific writers create a numberof drafts to get to the end result that works.Here are nine terms you want to become very familiar withand that you want to use to measure your success. As a pastCPA, these terms aren't just for an Internet site, they tooare usable in other services or brick and mortar operations.1. Cost per action, sometimes also called, cost peracquisition. How much does it cost you to get a visitor totake a specific action beyond just clicking around in yourweb site? How many click-throughs does it take for visitorsto make a purchase? Another way to apply this to ezinessubscribers -- how many clicks were made before thesubscriber registered for your eNewsletter? You take thetotal expenses for running your web site and divide by thenumber of clicks measured.Example: If the cost per click is $0.50 and it takes 30click-throughs to get one person to register for youreNewsletter, the cost per action is $15. If you writearticles, how many registrations do you get for eacharticle? If your measurement is 10 for each article and ittakes you about two hours to produce and deliver the articleover the Internet. If your estimated hour rate is $100 perhour, then each registration is costing you $10 plus yourweb expenses.2. Cost per sale. To measure, divide the marketingexpenses by the total number of transactions to come up withthe cost per sale in a dollar amount.3. Return on Investment, also known as your ROI. Divideyour gross sales, this is all your sales coming from yourweb site, whether it is from affiliate, commission,advertising, or items sold, by all your marketing costs.All that you have invested in its production. You come upwith a percentage amount which is the bottom line on howsuccessful your marketing was in terms of sales. Refunds orcredits are also taken into account. If you gave away anumber of products you need to count these as part of theitems sold even though they didn't land any money in thebank account. Giveaways are a frequent overview in thiscalculation and can be a huge eye opener.Example for service professionals. If you provide a servicewhere you give away the first session as complimentary, givea presentation for a sale, or prepare a proposal, thesecosts also need to be included in your ROI calculations. Ifyou provide this service in person you need to also add inyour travel time and an average cost for car expenses (notjust gas). This is why it is so important to prequalify.For coaches, this is why I recommend only performingcomplimentary session over the phone or in your officeunless you're fee is built in and high enough.4. Pay per sale, also called a referral fee for closedtransaction . This is typically a percentage of the salesgenerated by the advertisement. A commission is paid when asales is made by the advertiser and not by the number ofclick-throughs. Advantageous to the advertiser not to thepublisher.Example: Someone places an ad in your eNewsletter with anagreement to pay a higher percentage fee for each sale butzero for any nonsales. The responsibility of success forthe sale falls mainly on the advertiser. If you enter intothis type of agreement, make sure the advertiser delivers ontheir promises, and has a structurally sound salesprocessing system in place. Not to mention a means forreporting to you what was sold, when and where too.5. Customer lifetime value. Stated in dollars, this is theaverage length your customer remains with you divided by netprofit of that value. If you are new in business or don'thave the actual figures you will need to estimate.Example: If you are a coach and average of 22 steadyclients per month for an average agreement of six months.Your net profit for six months would be $46,200. You thendivide the $46,200/22 = $2,100. What this means is thatevery client that you acquire for six months is worth $2,100to your business.6. Cost per click, also known as cost per click-through(CPC). How much you have to pay for every time someoneclicks on your ad -- clicks from that point to the nextpoint, usually your web site.Example: You purchase a banner space on someone else’s website for your product or service. That space costs you $400for the month. There were 225 click-throughs from thatbanner to your site during that month. $400 divided by 225= $1.77. You paid $1.77 for each click-through.7. Cost per lead, also known as pay per lead. This usuallyoccurs when you purchase prospect lists. These are specificlists from people who have already given permission tosomeone else that they are interested in this type ofproduct or service. In other words, they have opt-in to asimilar request, and they are the target market you arelooking for. The leads can be limited to just providing thee-mail address or in great details.