Five,Tips,Become,Soundbite,Gen marketing Five Tips to Become a Soundbite Genius
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Article Date: 2004Category: Marketing, PublicityKeywords: get on TV talk shows, public relations,marketing, publicity, Susan Harrow, media attention,soundbitesDescription:You Have Nine Seconds to Tell the World Your Message. AreYou Prepared? Follow these five tips for developing theright soundbites.Word count: 577You have permission to publish this article in its entiretyelectronically, in print, in your ebook, or on your website, free of charge as long as no changes to the contentare made and you include my byline, copyright, and resourcebox. Please notify me of publication by sending an emailwith a copy of your publication to:mailto:[email protected]. Thanks!Five Tips to Become a Soundbite Genius1. Speak in soundbites to everyone.Getting key phrases for concepts and ideas across clearly iscentral to all communication. As a fun practice try to shaveoff any extraneous details during conversation in youreveryday life. In Errol Morris' film *Fog of War* formerSecretary of Defense Robert McNamara said, *Never answer thequestion that is asked. Answer the question you wish wereasked.* Begin to train yourself to speak only what you wantothers to hear. In this way you'll be shaping other'sperception of you-which is the essence of good media.2. Answer the first interview question with your sermonette.In a 1989 interview on the NPR show Fresh Air veteran TVjournalist David Brinkley said, *Everyone of them [hisguests] will arrive in the studio with some littlesermonette in mind, and determined to deliver it. So onething I do is first ask them a dull, boring question like,what do you think about this. And let them deliver theirlittle sermonette. And then we get to the hard core of whatwe're there to talk about.* Your first and last points havethe most impact so plan and deliver your sermonettes nomatter what you're asked.3. Frame your ideas for your audience.Jennifer O'Neil, a film producer and director, explainedthat when shooting background footage (b-roll) she uses atechnique called *grounding.* To *ground* the camera mustend definitively on an object or scene that signals theviewer that that segment is over. I suggested to her thatshe probably also used the opening footage to *ground* orshape the beginning of how she wanted a viewer to perceivethe scene. In this way you orient your audience to the sceneor the material you want them to focus on.You can apply the same concept to soundbites. Your openingwords set the stage for what you want to convey, your finalwords signify the close, how you want your audience toremember what you've told them. Use your opening and closingstatements to anchor your audience to the information youwant them to grasp. That way you shape the way they thinkabout your product, service or cause.4. Tell people what to do.I love mystery, but this isn't the place for it. Don't leaveyour audience guessing. Be forthright about the action youwant them to take by letting them know why your product orservice is necessary for them to have a complete and happylife now. What gap does what you have to offer fill? Bedirect in pointing this out so there is no doubt.5. Live your words.Get to the point with clarity and insight. The Latvianviolinist Gidon Kremer said of composer Astor Piazzolla'smusic, *I don't think it's [the music] always aboutembellishment. I don't think it all can be expressed rightlyjust gliding on the surface of convenient rhythms. Thismusic can't be in fact performed, it has to be lived. And Ialways can distinguish if someone is flirting with Piazzollaas a convenient item of our commercial industry or ifsomeone really lives the life or the heartbeat of the musicof this great composer.*It's the same with you and your soundbites. Are you livingthe heartbeat of what you're saying, what you'rerepresenting? If not, we hear your false notes, yourcommercial intent. If so, we know in an instant when yourmusic is true.Learn how to use any interview, any time, on any topic, toget your business, book, product or cause thepublicity-and fame you long for in this soundbite teleclass.http://www.prsecrets.com/Copyright(c) 2004 Susan Harrow. All rights reserved. Article Tags: Five Tips
Five,Tips,Become,Soundbite,Gen