Media,Kit,amp,#58,Component,Po marketing Media Kit: 25 Component Possibilities

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Media kits, virtual or print, include a combination ofinformation whether created for electronic delivery orprint. The number of components depends on the kit’s focusand intention. For instance, an author’s kit would includea different combination of information than a servicebusiness, or a multifaceted company or speaker.Here is a list of component elements to pull from and tipsto bring a media kit together. No single kit will need allcomponents. Choose the components that match your or thereceiver’s needs.1. Table of Contents (TOC). Kit receivers alwaysappreciate this feature, it respects their time. Irecommend this rule: five or less pages, include the TOC ina personalized letter, using design elements such as bold,larger font or centering to set itself off from the rest ofthe letter. Six and more, use a single sheet. And placethe page before all other pages, including the letter. Forelectronic delivery, use color, to help gain attention.2. Company Information. An "About Us" page includescontact information. It is also an accumulation of otheraspects about that company, however, in summary format.When founded but not how founded, vision and mission, simplelist of services or product or just an overall view.3. About Our Departments. If you have several differentdepartments in your company, you can include a page with asummary of each departments responsibility.4. About You. Similar to number 2 with the focus on asingle individual. You will want to focus the language andinformation to exactly what the media needs to know. Forexample, solopreneurs the particulars would be about you,credentials, and information with a single focus. Similarto a resume but not quite.5. Founder Page. Do you have a company founder with aninteresting story of how they started the company? Itdoesn't matter if they are deceased or retired. Honor theirtenacity and creativity with their picture.6. Upper Management. It is important to stress any specialskills or background in the company that is an asset. Useone page per management level or several on a single page.Several pages are okay for this section if it supports themedia request.7. Services. One per page or several to a page. If youdon't have enough material for a whole page, create enough.If more than one service, add a list of the other servicesat the end of the page to indicate what else is available.8. Products. Use service tips above. You will want toinclude whatever pictures need to depict the product.9. Employee. This component is seldom included, yet it isa significant way to demonstrate how the company’sdifferences. This information is about the staff as awhole. Presentation depends on what the intention of themedia kit. Statistics, number of employees, tenure, companyevents, or community projects, work well here. If thestatistics don't shine, don't include.10. Company History. Adding a history can make or breakmedia attraction. If a young company you might think it’scould be a negative element, not true. Depends on what sideyou are presenting in the kit. For a season company, it isa must. What prevails or whether to include or not, is howinteresting is the story. If it is interesting or createscuriosity, include it.11. Awards. Include any awards or special interests ofemployees. Do you have published authors in your company,an Olympic participant, or something else? Considerincluding. Sometimes a backdoor interest can bring mediacoverage in. If there is only one award you can add it onanother page. To create a whole page from shortinformation, list past winners or describe the selectionprocess. Ceremonial pictures add interest.12. Distinction Page. This page needs to show how thecompany is different. Comparison charts, like those foundin most software product sales information pages, are easyfor readers to scan and comprehend. Graphs also work well.13. Client List. List clients whether they are well-knownor not. If your client list is extremely confidential,mention this in lieu of the list. You can expand theinformation by providing some brief background informationabout the client.14. Company Affiliates. If you have a formal affiliateprogram, add this information. If you use top qualityvendors, add their information as well. Connection addflavor to being attractive.15. Press Releases. Use releases with dates less than 90-days.16. Publication List. If an author, where published. Ifshort, expand by adding details about the publication. Afew summarized paragraphs will do. If you are or where acolumnist or write your own electronic or printed newsletteradd this information as well. Add copies only if relevantand current.17. Speaking List. Have you spoken at events or to groups?List, if old, don't include when. Instead group bycategories. Include panel participations.18. Radio/television appearances. Guest or host, doesn'tmatter. Tell them where they can listen to any audio orvideo clips. I don't recommend including. They are tooexpensive to send and for receivers to store. You want toset the availability information off in some sort of designelement to make sure it isn't missed. To expand anappearance I like to suggest adding elements about how yougot on the show, what you did and didn't like, or otherdetails about the experience. Human interest stories alwaysspark interest to the media. Give enough to peak theircuriosity.19. Personal Story. What is your personal story aboutstarting the business, creating a product or service? Is ita rags to riches story? Usually people don't think theyhave a good enough story to include, however, that normallyturns out to be fiction. Look for the buried treasure, dustand polish to see the shine. Someone that can write from acharge neutral standpoint is best for these.20. Testimonials. You can spread testimonials throughoutthe components using pull quote design effects. And alsohave their own page. To expand, enlarge font size or reducemargins.21. Endorsements are personal acknowledgements. For mediakits, credibility stands higher. They include more detailthan testimonials. Add copies of special endorsementletters or just mention them in other components. Only addwith the endorsers permission. Products and book authorsfrequently include these. Be creative with this in yourkit.22. Reviews. Product or book reviews are not endorsements.Reviews give an overview charge neutral opinion. Reviewshave their own language. To learn that language, read movieor book reviews.23. Frequently Asked Questions (FAQs). This component is amust in every media kit. Normally, media reads these pagesfirst or second. Formulate questions by asking mediapersonnel. Don't guess what they want.24. Photos. For trainers, speakers, or other professionalservices, color photos are too expensive to include andaren't necessary. A small 6x9 black and white isappropriate.25. Community. Add volunteer projects you have worked on orpositions you have held. To expand, add additional detailsabout the organization.Note: Two-side pages count as one page.When you are ready to send out a media kit, pull togetherthe pieces that fit, create a personalized letter, slip inthe contact person’s business card, usually the same personsigning the letter, and its ready to mail or e-mail.A beautifully designed media kit is nice but not necessary.Visual impact is important, yet, you can do this with amatching color theme and quality paper. Content needs to bethe first and foremost focus. Fancy-looking media kits butif it doesn't say anything to the receiver, it’s trashed.Value is in the information and news worthiness.