You,Play,Hit,and,Miss,With,You marketing Do You Play Hit and Miss With Your Marketing?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Too many online marketers use a "hit and miss" marketingapproach. By that I mean placing some ads here and there inthe hopes of selling something. And it's the worst possibleway to do business.Why? Because you probably *won't* do much, if any, businessat all. It's a fact that people on the Internet *rarely*buy from someone they don't know. The Internet is a scaryplace of scams and schemes and rip-offs. Online shoppersare very wary about giving up their credit card informationto just anybody.But if you use the right marketing strategies you'll have amuch better chance at succeeding. A *good* product willalways sell, but you have to approach your propectscorrectly or they'll turn tail and run faster than you canimagine. And they may end up buying from your competition!This holds true no matter what product or service you'retrying to market online. You can have the best widget inthe whole world, but if you turn off your prospects beforethey're ready to buy, you'll lose more sales than you'llgain.Successful marketers use the "warm 'em up first and makethe sale later" approach. They implement many strategies todrive traffic to their website, but if the visitors areleaving without buying anything, they make one final effortto hang on to them for future sales. And 90% of the time itworks!So what is it that they do? Capture their visitors namesand e-mail addresses! They offer them something of valuefor free in exchange for their information.Offer your visitors a free report or a subscription to yourezine. They're now a "warm" market for your product, andonce they get to know and trust you they'll become yourcustomers.When you run ads using the "hit and miss" approach you havejust *one* chance to sell your product to each person whoclicks on your link. If they don't buy right then, you'velost them forever. But when you "warm up" your prospectsfirst you have a better chance of making sales.So start warming 'em up, already! :~)
You,Play,Hit,and,Miss,With,You