Why,Most,Advertisements,Stink, marketing Why Most Advertisements Stink!!
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Question: What do you think the most important part of any ad is?Your company name? Your telephone number? Your offer?Look at your own advertising. What stands out? What is in the largest print? If its your company name or logo hold out your wrist so I can whack it with a stick.Whats the answer? THE HEADLINE!!You see, without a good compelling headline it wont matter much how great your copy or you offer is, because few will ever read it.REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on."HEADLINE TEST"How do you know you have a powerful, effective headline? Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond. So if your headline is, say, the name of your company, the classified ad would read: Acme Mortgage, No. 1 in serviceand reliability. For more info,call 1-800-000-0000."Trust me, that does NOT work. But if the headline is;"6 Things You Must Know Before GettingA Home Mortgage. Free Report Tells All.Call 1-800-000-0000".That does work.Put every headline you use in your ads, letters, flyers, brochures to this test. Tips For Stronger Headlines1. Telegraph a dynamic benefit or promise. (You want to evoke emotion in every advertisement, always answering the readers questions, Whats in it for me? And why should I continue reading this?)Example: You Can Laugh At Money Worries -- If You Follow This Simple Plan2. Add "How To" to the beginning.Example: How To Escape the Debt Rat-Race And Get Debt-Free, Fast.....3. "Flag" your targeted prospects. Let them know who the ad is talking too. Example: Credit Card Payment Sufferers: How To End The Pain In 3 Days!4. Arouse curiosity. Example: What Your Banker Doesnt Want You To Know5. Use meaningful specifics. (3 days is more "specific" than "in days"). Example: I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand6. Use powerful attention-grabbing words. (Like "Warning", "Guaranteed", "New", Now.")Example: WARNING: Credit Card Users May Be Paying To MuchFor a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/
Why,Most,Advertisements,Stink,