Media,Spin,All,That,Jazz,Publi marketing PR - Media - Spin - All That Jazz!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Public relations can be a very powerful, far-reaching tool for small businesses, or even individuals. It delivers a big impact for very little cost. But it can also be trouble when not managed well. Its definitely a double-edged sword. Just ask Martha or Janice.Compelling Fact #1Launch release - MarketUPAccessed: 39,571 timesMedia pickups: 531Search engine rankings: Google ranging 1-11 within 30 daysLinks and leads from Google: Increased 650%How to get resultsUse press releases judiciously as part of an overall marketing and communication mix. The story should be interesting and newsworthy, NOT a pure pitch or advertisement. Yes, by all means announce a product launch, but make sure the content provides some actual benefit to your audience. Remember that the media are always hungry for stories they can use: Give them what they want.Compelling Fact #2New site launch - Beauty Is ScienceAfter only 48 hoursAccessed: 20,861Media pickups: 351Calls from producers of video newsreels, Inflight Profile, and infomercials PR is also a great way to keep your clients, prospects and the community informed about your activities. Because the online wire services have become easy to access, many sites populate targeted content automatically with news feeds. For example: you customize your homepage on Yahoo, and choose the kind of headlines you want to see. Yahoo pulls those stories, untouched, directly off the newswires. Automation like this can put you in front of millions of eyeballs. So make sure that what a reader sees is what you want them to know, because press releases are FOREVER. They are archived, passed around, and searchable. Compelling Fact #3Social change - Berkeley School Districts inadequate treatment of special needs childrenAccessed: 14,150Media pickups: 208District reaction: New resources hired, training procuredThe other thing press releases can do is raise your profile in the search engines. Google, Altavista, Hotbot and others constantly queries news sites, and one well-written release with the right intro and keywords is worth hundreds, even thousands of dollars in click-through advertising. Our own launch release put MarketUP on the search engine radars faster than any submission process, and is still generating traffic three months later. Compelling Fact #4Rocket-Hire Buyers Guide announcement:Accessed: 8,698Media pickups: 320New Sales: 6Search engine ranking: ElevatedOur most recent release, for our client Beauty Is Science, went out just over 24 hours ago and you can see the results up above. Plus, Ive fielded calls from video newsreel producers, InFlight Focus and an infomercial producer wanting to run stories based on the press release.Some tips for PR: Pick a professional to help write the content. Writing newsworthy material is definitely a science. Make sure the article is focused, and has plenty of relevant data, links, and quotes. Provide a way to make instant contact if someone is interested in more information. Dont forget to include your URL!Some reasons to submit releases: Launching a business or website Introducing new products and services Announcing new partners, promotions, alliances or significant management change Signing new clients or distribution channels Supporting a community, non-profit, or holiday event Announcing awards Celebrating an anniversarySo if you havent given PR a shot, or you published one release ages ago when you first launched and its gathering mold on your website - think again about accessing this valuable conduit to reach a broader audience of potential buyers. Feel free to write Donna Lehman with comments and suggestions: [email protected]
Media,Spin,All,That,Jazz,Publi