Measuring,ROI,Brand,Working,am marketing Measuring ROI or Is My Brand Working?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
You are doing yourself a disservice in you measure the impact and effectiveness of marketing and branding only on the bottom line. There are far too many facets of the success equation to reduce the final assessment to that alone. Ultimately the bottom line will increase but if we expect immediate results and they dont happen to translate into money right away, its easy to think things arent working and give up too early in the process.The value of reputation, relationships, brand awareness and consumer attitudes, related to your business, are impossible to measure based solely on financial returns.A thorough evaluation of where your business is now, and the identification of the next most important goal, is a good place to start.Other measures of ROI are:Ønumber of leads generatedØtotal sales revenue generatedØchange in awareness of your brand buzz in the marketplaceØchange in market shareØchange in buying pattern re products, days etc.Øchange in intent to buyØincrease in incremental sales revenueØcustomer retentionThe alignment of marketing and business strategy has resulted in recognition of the importance of marketing to overall business success. Funds are no longer being taken from marketing depart- ments as a first remedy to a shortfall elsewhere . All of that has resulted in an increased expectation of accountability for results. Look for ways to track your progress keeping the end in mind. It is all about prioritizing, identifying and sorting the important factors that are crucial to your success, from the insignficant details.It may feel more productive to be doing, but it is more constructive to be planning. The odds of achieving marketing success increase exponentially if you are aware of what has succeeded and failed in the past. Typically 80 to 90% of efforts are well spent on identification, planning and determining the success metrics, with the balance on execution and assessment.The owner of a successful business or product is often reported as saying, It seemed to develop a life of its own and just take off. It could be a lucky break, but often its the result of years of thought, experience and a comprehensive marketing plan in action.
Measuring,ROI,Brand,Working,am