Look,Closer,Buying,Psychology, marketing Look Closer at Buying Psychology
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Creating a buying psychology in your prospect's mind has becomethe focus on neuro-linguistic marketing. And top marketing firmsare now in full center of attention to utilize these surprisingnew discoveries. And so are you.Why This Breakthrough is So ImportantAccording to Media Post, this major paradigm shift towards theneurosciences for advertising effectiveness is an historicalevent. The old methods have "expired" and the new neuro-scientific approach is a key to the future of buyer influence.Source:http://www.mediapost.com/dtls_dsp_news.cfm?newsID=248821"Zaltman, whose work is influencing the advertising plans ofProcter & Gamble, General Motors, IBM and others, said the shiftthat has taken place in neuroscience over the last ten yearssuggests that much of the "tacit or explicit knowledge" thatMadison Avenue has about the way consumers process advertising"has expired.""Not only does this ratify the neurological approach toadvertising influence but also suggests that direct brain andnervous system influence can be achieved via the mass media. Thequestion to you as a marketer is?How Can I Get Some?How can you, as a marketer and advertiser, utilize thediscoveries from the neurosciences fields to explicitly influenceyour audience? In ways that get them to buy, alter beliefs, orprogram for future actions, many of these types of influencealready exist.Vitale gives us a ringside seat in his paper "How to Control theCommand Center in Your Prospect's Brain". It only speaks to ONEaspect, of three major systems that defines our world. But it'sperfect for understanding the neurology behind "written"influence.Source:http://www.mrfire.com/0046.htmlIs There an Underlying Formula?Is there an underlying formula for the major areas of influencethat control your prospect's perceptions of the world, theiractions and beliefs? Well, actually "Yes!"You can utilize what the BIG BOYS already know. In its simplestform, the process for neuro-influence goes like this:"Pace" the present >>> "Lead" the futureSimple enough? It can be applied to most everything! EugeneSchwartz, in Breakthrough Advertising, pg 129, in the chapter onGradualization, "How to Make Your Prospect Believe Your ClaimsBefore You State Them", uses a principle of pacing yourprospect's current beliefs, and then leading them.(Eugene's book, by the way, was selling on eBay for $900 beforeBottom Line Books re-released it.)This pacing is also used in hypnosis, both clinical and covert.Pacing and leading is so important to hypnotic influence, here iswhat the founders of Neuro-Linguistic Programming (NLP), Grinderand Bandler, have to say in Trance-Formations, in the chapterabout inducing hypnosis:"Pacing and leading is a meta-pattern. It's actually a part ofevery other induction we'll be teaching you." Page 43. Fact: it'sa part of practically every type of induction there is!In short, the pace-lead formula is a primary PROCESS forsuccessful influence, both at the conscious and at theunconscious levels.Would You Like to Learn More?From "Installing Custom Criteria" to the creation of thoughtviruses in signature files, our understanding of covert influence(thanks to the Internet) has been radically accelerated.These techniques are being merged with the psychology of buying,and if you are so inclined, you're invited to learn more.-- -- --- -- --- Article Tags: Buying Psychology
Look,Closer,Buying,Psychology,