Tested,Business,Principles,The marketing Tested Business Principles - Do They Count on the Web
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Every day our mail inboxes are full of new offers,buzzwords, ideas and the latest software utilities.With all the confusing array of offers, it's easy to get sidetracked by the constant fear of not catching the "next wave."There is always new technology on the horizon. RSS feeds, XML, SmartPages and the never ending stream of things all the marketers say you can't live without; it's enough to scare the daylights out of you! Nobody wants to be overtaken by technology they know nothing about!Of course, one of the greatest - and most effective - toolsInternet marketers use is the fear of being left behind.Experienced Internet Marketers will plant the not-so-subtle seed of fear to get you to reach for thewallet All those things conspire to create an atmosphere ofuncertainty in most individuals, with good cause! Justreading my email make's me feel so hopelessly inadequate! Like the rest of the Internet got away from me while Iwas fooling around with "basic concepts."With the constant assault of thinly veiled fear andintimidation reaching your inbox, how in the world shouldyou map a course of action? I mean, it seems like the webchanges overnight, while you sleep! All the above fears - manipulated by skillful operators -resulted in one of the greatest predatory feeding frenziesthat led to the DotCom bust of 2000. Many Venture Capitalist and a slew of others lost gazillions of dollars. They invested in a technology they didn't understand and believed the Internet represented a new business model. The liars, thieves and scoundrels took full advantage and soaked anybody with capital that simply wanted a piece of Internet action! Ouch!The sad thing is that very same mentality survived aliveand well and is into Internet Marketing! Yes, the samepredatory politics of fear and intimidation are at work here with us, today!If seasoned, well groomed investors lost their shirts, it should come as a warning to others: Yes, Long Time Tested Business Principles Apply To Any Business, Web or brick and mortar!That said, let us consider what are the basic needs of aviable business, other than the obvious need forcapitalization:(1) It must have a place of business, a home. If a Web business, this means your Hosting service.(2) It must have products and services to sell. All businesses have something to trade.(3) It must promote itself to let possible customers and partners know it's open for business and taking orders. It can place ads on the radio, television, billboards, pamphlets, mailings and so on.As can be seen, the basic business needs haven't changedat all! All the other requirements of business flow from thereliable execution of the 3 above. The only remaining itemsare: focus and determination. You must start anew every day and provide focusand determination to your growing Internet business. The above is something easier said than done becauseevery second of the day we find ourselves distracted by one of the many new offers and gimmicks. Just remember to finish one project at a time and don'tallow yourself to get sidetracked. Sure, you'll still get all those emails telling you how the Net is leaving youbehind and so on. Ignore them! The other remaining area of concern arises in the translation of the above principles into their Internetequivalent. If this is one of your concerns, don't feelalone! Many big corporations are having just as hard a time grappling with the issues of digital marketing, promotion, delivery and pricing!I invite you to breathe deeply and read this articlewhenever you feel overwhelmed by the latest "flavor of the month" Internet business offer. I hope it helps you find your common sense grounding.============================================== by Francisco Aloy(C)2004 Francisco Aloy==============================================Agreement reminder, not part of the article:Please include my working hyperlink in the resource box. Remove paragraph before posting. Article Tags: Tested Business Principles, Tested Business, Business Principles
Tested,Business,Principles,The