Cleaning,Your,Marketing,Has,yo marketing Cleaning Up Your Marketing
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Has your once well-organized marketing plan come toresemble the jumble of stuff in your closet (not to mentionthe garage and the attic)? If you are like most people,each time you come across a new marketing idea you try toadopt it and add it to your existing approach.Strategies and tactics tend to accumulate and linger evenwhen they may not be working as well as you'd like. Likethe ill-fitting clothes that accumulate in your closet orthe broken tools still in the garage, they are hard to getrid of, whether because of habit, emotional attachment orjust plain not getting around to cleaning them out.To improve your marketing, you'll need to clean out someold ways of working. While I don't want to get anywherenear your closet, and in fact I could use some help withmine, I can show you how to clean up your marketing plan soyou're ready to take advantage of the New Year to grow yourbusiness.Cleaning Up Your Marketing PlanEvery morning my friend Michael Angier of SuccessNet.orgsits down at his desk and asks himself the following threequestions about his business.1. What's working?2. What's not working?3. What can I improve?You may not want to review your marketing plan five times aweek, but it is a good idea to do it at least once a year.So take out your pencil or fire up your computer and assessyour marketing plan:Your Marketing Plan1. Is your plan working?2. Do you have a well defined marketing strategy that helpsyou achieve the three phases of marketing: GettingAttention, Positioning, and Selling?3. Do you need to write or rewrite your marketing plan?4. Do you need additional information or coaching tocomplete your marketing plan?5. What are you going to do to improve your marketingplan?Getting Attention6. Does your marketing message prompt prospects to contactyou?7. Do your ads, letters, and web site motivate prospects tocontact you?8. What are your conversion rates?9. What steps can you take to improve them?Positioning10. What are you doing to establish your credibility withprospects, to help them know and trust you?11. Is it working as well as you'd like?12. What could you improve?13. Is the value of your products and services clear toyour prospects or do they question you about merits andprice?14. Want to learn how to ensure that your prospectsunderstand the value of your products and services?Selling15. How successful are you in selling, that is, in gettingcommitments for everything from appointments to orders?16. What's your conversion rate of prospects contacted toclients and customers?17. Do initial s/ales generate repeat s/ales and referralsfor years to come?18. Want to learn how to generate more s/ales from eachclient?Evaluating Your Marketing PlanUse Michael's three questions to summarize your commentsabout your marketing plan and your success in gettingattention, positioning and selling.1. What's working?2. What's not?3. What do you want to improve?The hardest part about cleaning out your closet, attic,garage or your marketing is getting started. It may be timeto straighten up or throw out some of your old marketingstrategies and tactics and replace them with new moreeffective ones. Start 2005 with a well organized marketingplan, one that helps you Get Attention, Position yourproducts and services and Sell and you'll find yourbusiness growing in leaps and bounds in the coming year. Article Tags: Marketing Plan
Cleaning,Your,Marketing,Has,yo