How,Organize,Your,Marketing,ha marketing How to Organize Your Marketing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
"I hate sales pitches!" You may have felt this way yourselfor heard others say it. If it's such a common response,what's the best way to organize your marketing to attractnew clients and customers?While getting all aspects of your marketing right can becomplicated, the simple truth is that you can attract manymore clients and be far more successful by doing just onething.To get the attention of your prospects and gain their trustand their business, base your marketing on the way yourprospects make buying decisions. Just as a sweater needstofit its owner, your marketing needs to fit your prospects.Mirror Your Prospects' Decision Making PatternsHow do your prospects make purchasing decisions? A researchstudy by Enquiro and Marketing Sherpa found that 86% ofInternet users begin a search using Google. Of these, 63%scan the search results, looking for key phrases in orderto determine which sites to visit.If your target market doesn't find the key phrase they arelooking for, they won't contact you. It doesn't matter howlong you've been in business or how happy your clientsare;if your marketing message doesn't match the language yourprospects use, tens of thousands of people will n/ever findyou. This is true even if they need and want your productsand services.FirstIf you want people to respond to your search enginelisting, billboard ad, radio spot or business card, thehandful of words you use need to grab their attention.Invest the timeand effort to create a brilliant marketing message. Tailorit to your prospects' problems and concerns and they'lltake notice.Once you have your prospects' attention, you may want themto buy your products and services right away, but this isnot realistic. While a small percentage of prospects withan urgent need may buy on first contact with you or yourwebsite, the vast majority won't. The research by Enquiroand Marketing Sherpa found over 80% of people looking tobuy research a purchase for a period of time ranging fromone week to four months, with 54% taking one to threemonths.You may be doing a great job at getting attention, but ifyou're not motivating prospects to contact you, yourbusiness is leaking leads. You could be missing more than80% of potential buyers.Does your company have a web site?How many visitors stop by your site each month? How many ofthese contact you?If you're a small business you could easily be attracting3,000 to 20,000 people a month. Typically, 10 to 30% ofthese people can be motivated to contact you, amounting to300 to 6,000 leads per month.You may be attracting more leads than you need. Make sureyou capture them so you can market to them. One of mycoaching clients had a web site that was attracting 40,000visitors each month. With a site this popular, he shouldhave been able to generate 8,000 leads each month. All heneeded was to structure his web site to prompt prospects togive him their contact information. Instead he was gettingan average of only 10 leads each month.SecondMotivate prospects to give you their contact information.Give them a reason to contact you. I give away a freemarketing guide that prompts almost a thousand people amonth to give me their contact information. Once you haveyour prospects' contact information, follow up regularly tofurther establish the credibility of your firm and clarifythe value of your products and services.Moving Prospects to Client or Customer StatusWhen you provide your services or develop your products youshape them to fit your prospects' wants and needs.Similarly your marketing needs to be shaped to fit yourprospects' buying patterns. When your marketing strategyand materials reflects the information prospects arelooking for, you'll get their attention and theirbusiness. Article Tags: Each Month, Contact Information
How,Organize,Your,Marketing,ha