Rising,Postal,Rates,Don,Cut,Do marketing Rising Postal Rates? Dont Cut Down the Direct Mail
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Heres a quote from an issue of Direct Marketing News:Despite a string of healthy annual increases, the growth of direct mail expenditures is expected to slow over the next four years. Direct mail continued to grow in 2001 but slowed because of the anthrax scare, the study said. The study also said, "Direct mail will continue to expand during the forecast period but at a slower pace than in the past because of the emergence of e-mail marketing and postal rate hikes, which will force marketers to limit mailings." The question is: should you agree with this and follow the trend, or should you turn it to your advantage? Just think, with fewer mailing pieces arriving in your customers or prospects mailboxes, your glossy, full-color postcards are going to stand out even more and have a greater chance of producing the desired response.When you start looking at what you have to gain by increasing the amount of direct mail marketing you do and what you have to lose by cutting back, there really isnt a question as to which way to go. Of course you should be smart about your mailings. Make sure they are really well targeted and put a little more thought into the design and content so as to make sure they impinge. That just makes sense.So while others are cutting their own throats by cutting back on direct mailing, you can benefit by increasing yours and sending your postcards into a less heavily glutted marketplace where they will receive more attention. Win-win.
Rising,Postal,Rates,Don,Cut,Do