Postcard,Marketing,Done,Right, marketing Postcard Marketing Done Right
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
For the recipient:You don't have to open a post card!You see it right away, the bright picture is not hidden from view by an envelope.The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).For the marketer:Save money. You can mail a post card 1st class for less than the cheapest letter rate.No stuffing required.Postcards win out on all counts.Check out the following case study.Here is what one successful postcard marketer had to say: The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount! To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after the post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.I also know that it takes time for the response to build and just this past week, the 6th or 7th week since we started mailing the post cards, we increased from the 23 calls in per hour average we saw at the beginning of this month to 45 calls per hour in at the end of the month.That's almost 900 calls in per week more than just 4 weeks ago.We're already planning our next post card mailing and are quite certain that this was one of the best investments in promotion to our existing customers we have ever made. Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California Now that is postcard marketing done right!
Postcard,Marketing,Done,Right,