Why,Getting,More,Traffic,the,B marketing Why Getting More Traffic is the Biggest Mistake Web Owners M


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Here it is:The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including the related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's understandable that web site traffic via the search engines is dwindling (That's not the only way to get traffic but that's a whole NEW article). So wanting more traffic for your website is a noble aspiration.However it's not the most important thing. Not even close.There's another factor that's even MORE important than having a well designed website or even getting web site traffic. What is it?Web Conversion.Web conversion is the ratio of sales to visitors to your website. So for example, if you get 100 unique visitors to your website and make 1 sale, your conversion rate is 1 / 100 or 1%.Increasing your web conversion rate is 10 times more important than getting more traffic - in my humble opinion. Want proof? Just run some numbers.Let's say you're getting 100 unique visitors to your website per day and that you make 1 sale per day (or per 100 visitors). So your conversion rate is 1%. Let's say that each sale nets you $100. So you're making $100 a day or $700 a week.Not bad right?But let's say you want make more money so you decide to get more traffic. You run some pay per click ads and get 50 more unique visitors a day. (Or maybe you hire a SEO expert and pay thousands of dollars to get higher rankings, or maybe you buy some high-ranking links, etc.) Regardless that's a 50% jump in traffic. Pretty impressive. But you've definitely put out a LOT of effort and even money to get more traffic. Was it worth it?Well, you're now making an average of 10.5 sales per week (150 hits per day x 7 days x 0.01). That's approximately $1050 per week - or an extra $350 a week.That's pretty good. But it did cost you depending on how you got that extra traffic.Now let's look at a much EASIER way to increase sales.Let's say you do some research on web conversion and how to build a better-converting website. You do some tweaks here and there, test it, take out some text, test it, write better copy, make your website cleaner, test it, make the product benefits stand out...and voila your conversion rate goes up to 3% (That's not hard to do, some websites even have a 20% conversion rate).Now let's look at your sales. You haven't gotten any more traffic but at 100 unique visitors a day and 3% conversion rate you're making 100 x 0.03 = 3 sales or $300 a day. That's $2100 per week - an extra $1400. Wow.And did you spend thousands of dollars to get better rankings and more traffic? Did you spent $50-$200 a week on pay per click traffic? No - you just spent some time learning and tweaking your site to increase the conversion rate.See how much easier that is? Now obviously it's a little more complicated than that - you have to test and track your results to see what works and what doesn't work. But in the end you have a high-converting website that just keeps making money for you while you relax and go on vacation. You don't have ongoing costs to your SEO expert or the pay per click search engines either.Considering how much easier and profitable it is to focus on increasing your conversion rate over getting more traffic, you'd think that most webmasters and marketers would be more concerned with conversion.Want to know the shocking thing?They're not! (Ok, the really smart ones are, but most of the other ones are trying to increase traffic).Remember how we said above that the term 'web traffic' gets over 43,000 enquiries per month? Guess how many enquiries the term 'web site conversion' gets? 316!It's absolutely mind-blowing. Very few webmasters are trying to increase their conversion rate. Most of them are spinning their wheels trying to increase traffic!If you've been wearing yourself out trying to get more web traffic, take a minute and realize there is an easier way to increase sales. Focus on web conversion and you'll be miles ahead of the competition - probably for years to come. Article Tags: Getting More Traffic, Getting More, More Traffic, Biggest Mistake, Owners Make, Site Traffic, Search Engines, Unique Visitors, Conversion Rate, Much Easier

Why,Getting,More,Traffic,the,B

marketing

Top Benefits of Using Digital Marketing

It is no doubt that the market is becoming digital as technology is evolving. In the modern world, many business owners rely on digital marketing strategies to improve their business website ranking in search engine results to stay ahead fro ...

marketing

5 Reasons Why Small Businesses Require Custom Logos

IntroductionFor every business, be it small or big, it is essential to mark its own identity that separates it from others. While there are a number of marketing and branding efforts that help create a distinct image in the mind of the consu ...

marketing

4 Things You Should Know Before Hiring A PR Agency

When you think about public relations, the first thing that comes to mind is a publicist who will get your news in the news and tells your brand story to all stakeholders across all media. This differentiates your brand communication from re ...

marketing

How To Boost Sales in Your E-Commerce Portal?

You have just decided to improve your old and traditional business and opt for E-Commerce. You may have expected sudden growth but the reality might be disappointing. So I had consolidated some strategies that will improve your sales in the ...

marketing

All That You Wanted to Know About Weibo Advertising

Most possibly youre aware of the most popular Chinese social platform Weibo advertising, which is often, compared as Chinese Twitter, and having over 580 million of active members worldwide.What Exactly Is Weibo?Rather than offering the feat ...

marketing

Flats in Mohali - City of Dreams

OngoingResidential Township in Mohali Mohali is the fast-growing business and cultural hub in Punjab. It is a great city that has gotten unquestionable quality with respect to Expansion and lifestyle. From Gurudwaras and temples to amusemen ...

marketing

Should You Stop Marketing During COVID-19?

The Impact of Coronavirus on Small BusinessAs a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essen ...

marketing

How To Easily Tackle The ICO Marketing Hurdle Head-On

ICO marketing plays a very influential role in dictating the success of an ICO project. With the first half of 2019 witnessing more than 70 projects raise over $350 million in funding, the importance of marketing cannot be understated. But, ...

marketing

Website Design And Development Services

We make custom websites for your unique needsWhether you have a large enterprise or small business model, we know how to make a website unique aligned with your needs. 1. Mobile-friendly, responsive websitesThe whole world is on mobile thes ...

marketing

DIY vs Agency Marketing: The Pros & Cons

It goes without saying that marketing is one of the important factors behind the success of any business. This is why you need a comprehensive digital marketing campaign in place to get you in front of who you need to be. Startups especially ...