Emotions,That,Sell,Part,Nostal marketing Emotions That Sell, Part 2
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Nostalgia: Remember how wonderful things were back in the "good old days?" Whether those days were really "good" or not, we have a deep-rooted connection to our past. The smallest things -- an aroma, a song -- can bring back memories so powerful, it's as if the moment just happened. People will spend all kinds of money to stay connected to good memories. Is there some way your product or service can make that connection? Or is there just some way to make that connection, then apply it to your product? Car companies do it by playing classic rock music in their commercials -- even though a new Buick has nothing to do with your teenage years. Passion: I'm not talking about the lustful kind. What is your prospect passionate about? You can create an instant bond by being passionate about it, too. Fly Fisherman magazine did just that with the classic "Trout Spoken Here" subscription letter. They talked a bit about the "amiable madness" of fly fishing, and only when the connection was made did they begin to overtly sell the subscription. And they sold a ton of them!Anger: It's you and me against those dirty, evil, low-lifes that have been ripping us off! They lie to you. They take candy from babies. Want to get back at them? Buy from me instead.There are all kinds of ways to connect with your prospect. Which one will work best depends on who you're selling to. Find out who he is, then choose the best way to get close to his heart. His wallet won't be far behind.
Emotions,That,Sell,Part,Nostal