Market,Testing,The,Key,Adverti marketing Market Testing The Key to Advertising Success
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Think about it... how much profit is your advertising campaign producing? Which marketing material is providing the greatest revenue? If you dont know the answer to these questions, youre gambling with your advertising money!Cut Out Risks And Rake In More ProfitsWouldnt it be great to be in total control of your business profits? Yeah, knowing that the simple act of putting a set of postcards in the mail with this week's offer is going to net a 20% increase in sales feels great. The key to being in command of your financial future is effective and continual testing.Break down your marketing products, and choose one of these aspects to experiment with: The offerAdvertisment CopyWeb page DesignSales Letter WordingAdvertising MediumsMailing ListsProduct GuaranteesCombination OffersA word of caution: test only one aspect at a time if you want to be sure what is causing the success or failure of the ad. Tracking each variation and the results it produces will increase your market knowledge. Incorporate your new knowledge into your marketins strategy, and then go one to test another aspect listed above. I like to make a start by simply changing the headline on my Websites or sales letter before making any changes to the body of content. Its amazing to discover the powerful impact a headline has on the consumer. Youll also get a better idea of how to change the main content when you know what attract the readers initial interest!Okay, for those of you who dont have the time to invest in constant testing... heres a rule of that will still get you a higher profit margin without stealing your valuable time. Its the 80/20 principal. Keep 80 percent of your advertising in its current form, but take 20 percent of your advertising budget and dedicate to experimenting with advertising methods. Hey, its not the most profitable, but youre still sure to see an increase in sales and gain valuable market savvy in the process.
Market,Testing,The,Key,Adverti