Sweat,Tactics,That,Ban,Custome marketing 3 ＂No Sweat＂ Tactics That Ban Customer Buying Objections
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There are a lot of excuses floating around about why people dont buy. Maybe youve heard some of them: its too expensive, its not at the top of my must have list right now, or even when a deals too good to be true... its too good to be true. Customer objections are more easily overcome than you might imagine. Lets take a look at 3 simple ways to wipe out those objections.1. Its Too Expensive.Dont be fooled! Most of your customers can get the money to buy the product... its not a matter of having enough. Lets face it... what theyre really saying is that they can get a better deal somewhere else, or a deal that gives them a better value for their buck.Now, dont give in to the temptation to drop your prices to rock bottom just because you hear them say its too expensive. There are ways to wipe out these objections without wiping out your profits!Make it look like a better deal. I mean, take a really good look at your product. How can you increase the perceived value? Maybe you can add a manual, a CD, or a downloadable book full of information about the product. Let them think they are getting more for their buck, and the deal seems a lot sweeter to them.Think about this... we all expect to pay more when we visit a specialist. Sure, Wal-Mart is great if were looking for a generic product, but when we want something from someone who knows what theyre talking about we head for a market specialist... and expect to pay a little more as part of the deal. How can you become a specialist who demands respect, and can get away with slightly higher prices? Find niches within your market to address. Hey, if you look closesly youll discover groups within your market that stand out... businessness men and women, young mothers, retirees, etc. Dig in, do a little research and figure out exactly how your product relates to the special needs of these niche groups. Speak to them as someone in the know. Revise your sales materials to address the specific needs of each group. Let them know you understand what they want and need, and watch your profits skyrocket.2. I Have More Important Things To Get Right Now.Yeah, buying now doesnt seem too important until... the deals too sweet to pass up, and you have to get it today to get the deal.What Im talking about is banning the option of procrastination. Really what your customer is saying is ... I have no reason to buy today. Make the deal irresistible, and put a deadline on it. Itll spur them into making the purchase a priority, NOW.3. Im Skeptical... Its Too Good To Be True.Most customers have been burnt by deals that seem too good to be true... they ended up costing more than they were worth. The only way youll ever overcome the skepticism is to build a relationship of trust. Unconditional money back guarantees eliminate the risk of loss, and show the customer that you are truly concerned with their satisfaction.Let testimonials speak for you. Evidence that youve delivered and gained customer satisfaction in the past goes a long way toward banning customer fears.Be available. Customers feel like everything is okay if they can pick up the phone or send an email and get quick answers to their questions. It really doesnt take a lot of rocket science to get through the shell of hard core customers. These 3 tips will get you off to a good start.
Sweat,Tactics,That,Ban,Custome