Being,visible,budget,Once,upon marketing Being visible on a budget
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Once upon a time a company introduced a new product. They didnt want their competition to know, so they didnt advertise or even send out a news release. Sales of the new product were disappointing. The manufacturer was unhappy. What went wrong? Any thoughts?My answer is that this kind of stealth marketing doesnt work. You need to be visible to sell something. When this manufacturer started promoting their new product, sales picked up.So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend.1) Postcard marketing - Use postcards to ask for referrals, announce events, build website traffic, say thanks, and more. Of course, for best results you need a good list. 2) News release program - Does your company bring new products or services to market? Publish literature? These are great subjects for news releases. Send releases to editors at relevant publications regularly to get more than your fair share of coverage. Public relations activities like this are time-intensive, but cost much less than advertising. 3) Feature coverage - Getting major coverage in the right media outlet can enhance visibility and credibility quickly. Use research and planning to ensure your topic is timely. Then target specific editors. 4) Case history articles - Highlight your company's capabilities with problem/solution articles. Well-written case histories are in demand -- by readers and editors alike. These stories make great website content, too.5) Internet - Creating and maintaining a website is relatively low cost, especially compared to printed pieces like brochures. If you need to reach young adults, teens or business people, the Internet is where you need to be. E-mail marketing can be a good tool, too, but be sure to get the recipients permission.6) Newsletters - Developing a good newsletter takes market intelligence and careful planning. Then you need discipline and skill to crank out something worthwhile on a schedule. But its worth it! A good newsletter can gain you loyalty, credibility, and oh yeah visibility.7) Identity - Maintaining a consistent identity is a low-cost way to maximize impact. Consistency and professionalism help any business over time. Consistency means repetition. That's what solidifies ideas in our brains. Professionalism is about looking good. If you want to be taken seriously, present a professional image.Whatever you do, repeat, repeat, repeat! A single mailing (for example) may get disappointing results. Dont be surprised or discouraged. Keep at it with a consistent look, message and audience, and over time your message will sink in.©Copyright 2005 Clairvoyant Communications, Inc.
Being,visible,budget,Once,upon