Increase,your,ROI,using,segmen marketing Increase your ROI using segmented mailing lists
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Segmenting a mailing list of existing customers is relatively easy because you have data about them in relationship to your products or services. You know how much they usually spend, how often they make purchases, and when their last purchase occurred.You can also segment a brand-new list to significantly increase its effectiveness. Here are some of the criteria commonly used to segment a new business-to-consumer list for targeted mailings:Income levelZIP code (this information can be correlated to lifestyle information for that area)Marital statusGenderChildren living in the homeBusiness-to-business lists can also be segmented by various criteria:Business sizeTotal revenueIndustry servedDeciding how to segment a list for your campaign is just the first step. The next is to create and test targeted copy for your offer that leverages the information available about the prospects. Just as people pay attention when theyre addressed by their names (personalization), people take notice when an offer shows that the sender understands their interests.Be sure to call out the customized nature of your offer prominently in headlines or email subject lines to list segments. Instead of a generic headline such as Announcing our new2007 cruises, test headlines such as 2007 lineup includes three new family cruises (households with children) and Meet other Tri-State singles on summer weekend cruises (singles, particular ZIP codes).
Increase,your,ROI,using,segmen