When,Sharpening,Your,Axe,Can,K marketing When Sharpening Your Axe Can Kill Your Business
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
For much of my professional life I was a teacher and college professor. One of the most important things I learned throughout my experience was that there is more to teaching than throwing around expressions and phrases. Teaching is an involved process of breaking down subjects into small organized concepts and showing how those concepts relate, in context, to the students life. In the adult real world, we dont have teachers, we have bosses. We have bosses who feel that they have to be smarter and wiser than us. Because our bosses arent educated in the field of teaching, they normally dont know how to teach their employees how to do tasks in an organized manner and, more importantly, they dont know how to relay to their employees what they really want. Just like our bosses, we have many people trying to teach us. Infomericals try to teach us how to buy their products, health and fitness experts teach us how to eat healthy and lose weight, and Internet Gurus teach us how to do Internet Marketing and how to build a successful business on-line. Unfortunately for us, we are very used to playing the role of the faithful student. We listen to some non-teacher who tells us to read their articles and to buy their products and, if we do all that and more, we will be successful. We are told that we have to continually sharpen our axes if we want to have the knowledge we need to succeed. There might be a problem with sharpening our axe if we dont know where the sharpener is. How do we know what articles and products are going to be best for our business. In many cases, most of the articles and ads we read are meant to speak to our emotions and not to our logic. Its the emotion that gets us all excited and ready to invest a lot of time and money in our business. But What are we really investing our time in money in? Should we listen to a guru who does not know us or our business? I say no! When starting and growing a business we need a teacher/mentor. We need someone who knows our business, who has been there before, and knows the exact steps to take to grow a successful business. We need someone who is going to save us 1,000s of hours and dollars. There is a non-profit organization on the Internet called SCORE. It is located at score.org. It is a website full of retired successful business people who want to be mentors. They dont ask for money and give great advice. You should check that site out right now. But first, feel free to sign up for our free business school at www.promoinnovations.com We will assign you a mentor.
When,Sharpening,Your,Axe,Can,K