Interaction,where,the,outdated marketing Interaction is where the outdated idea of Mass Marketing, Ad


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


...Media, finally bite the dust!Because no longer is the Marketing message, "We want your money". To day the Marketing message has to be "We want your opinions".Because the moment you put that into real practice you can have everything you've always wanted, sales, customer relationships and also Brand loyalty.And the next time you hear those words "Let's research it" remember that research works against the very thing you desperately need in your Marketing efforts, creativity and risk taking, both crucially necessary to the successful development of your products or services.However replacing research with interaction changes all the opportunities to successful marketing. "Yes", you can say," "Interactive Events will create my new products"However at the moment Big Business is not making the correct decisions regarding interaction. Maybe some people within these organisations know and understand what's happening out there in consumer land. But the dreadful fact is that giving their voice to such statements would, more probably, seriously damage their career growth!These days I search everywhere for the headline "Interactive Communication is a winning combination for all…The Client…The Media…and last but by no means least…your customer"!It never appears.Interactive Communication finally allows the revolution to commence. The revolution against one-size fits all advertising; the bland all-knowing corporate voice, the lack lustre politicians busily furnishing their own nests…from our money.The fact of the matter is your customers, you, me and everybody else, do not trust business. We find it highly insulting to be treated this way and we mistrust you in numbers far greater than you or your advertising/marketing people allow for.Dialogue, two-way conversations, would start to change these hostile attitudes. You really do need to commence interactive events – right now. And you can do so in existing media.Before I go on, I must emphasise that on no account let your Advertising Agency tempt you into spending big bucks on the Web. Already the Advertising-as-Usual crowd is pouring billions into the Web, however be warned, as they said in the "Cluetrain Manifesto", "So you advertise on the Internet…so what"? If you think you are wasting money on Advertising-as-Usual be very careful. The Internet, possibly is a bigger waste of money than Advertising-as-Usual, and, as we all know, right now that is one Mother of a huge waste of money!"Why?" you may ask "has it all changed from the safe secure way of marketing in the past".Simply put, Advertising-as-Usual, together with its handmaiden Broadcasting-as-Usual have treated us with too much contempt. According to a recent article in the Times, TV executives commonly think of viewers' phone revenue as "moron tax". And this attitude of utter contempt pervades the executives of advertising and Broadcast-as-Usual, and expresses itself in all the offerings of a rip-off culture, from government to TV companies. And bear in mind that Advertising-as-Usual and Broadcast-as-Usual hold Clients in great contempt as well. They rejoice in removing large chunks of your Marketing Budgets, to then waste them in rip-off ventures that only worsen the publics' contempt for you…so in effect they are spending your money to get you into a ever worsening situation. Trust is a must have asset. You now must harness interactive communication to get the trust, and results, because if you don't somebody else will and they, in turn, will drive you out of business. Trust based relationship lies between the extremes of command and control and empowerment in business. Interactive marketing communication, using existing media, is a practical way of reaching out and building up a powerful relationship, and trust, with every single person you need to make your business successful.

Interaction,where,the,outdated

marketing

Top Benefits of Using Digital Marketing

It is no doubt that the market is becoming digital as technology is evolving. In the modern world, many business owners rely on digital marketing strategies to improve their business website ranking in search engine results to stay ahead fro ...

marketing

5 Reasons Why Small Businesses Require Custom Logos

IntroductionFor every business, be it small or big, it is essential to mark its own identity that separates it from others. While there are a number of marketing and branding efforts that help create a distinct image in the mind of the consu ...

marketing

4 Things You Should Know Before Hiring A PR Agency

When you think about public relations, the first thing that comes to mind is a publicist who will get your news in the news and tells your brand story to all stakeholders across all media. This differentiates your brand communication from re ...

marketing

How To Boost Sales in Your E-Commerce Portal?

You have just decided to improve your old and traditional business and opt for E-Commerce. You may have expected sudden growth but the reality might be disappointing. So I had consolidated some strategies that will improve your sales in the ...

marketing

All That You Wanted to Know About Weibo Advertising

Most possibly youre aware of the most popular Chinese social platform Weibo advertising, which is often, compared as Chinese Twitter, and having over 580 million of active members worldwide.What Exactly Is Weibo?Rather than offering the feat ...

marketing

Flats in Mohali - City of Dreams

OngoingResidential Township in Mohali Mohali is the fast-growing business and cultural hub in Punjab. It is a great city that has gotten unquestionable quality with respect to Expansion and lifestyle. From Gurudwaras and temples to amusemen ...

marketing

Should You Stop Marketing During COVID-19?

The Impact of Coronavirus on Small BusinessAs a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essen ...

marketing

How To Easily Tackle The ICO Marketing Hurdle Head-On

ICO marketing plays a very influential role in dictating the success of an ICO project. With the first half of 2019 witnessing more than 70 projects raise over $350 million in funding, the importance of marketing cannot be understated. But, ...

marketing

Website Design And Development Services

We make custom websites for your unique needsWhether you have a large enterprise or small business model, we know how to make a website unique aligned with your needs. 1. Mobile-friendly, responsive websitesThe whole world is on mobile thes ...

marketing

DIY vs Agency Marketing: The Pros & Cons

It goes without saying that marketing is one of the important factors behind the success of any business. This is why you need a comprehensive digital marketing campaign in place to get you in front of who you need to be. Startups especially ...