The,importance,Search,Marketin marketing The importance of Search Marketing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
About three years ago a new industry sector evolved as a result of the growing web: Search Engine Marketing.Search gurus nowadays spread the message that search has already overtaken print and radio advertising and television advertising is apparently steadily losing its importance. According to them most marketing budgets will be spend online.Sure, the return on investment (ROI) in search marketing is amazing and the costs per new costumer are lower as with 'classical' advertising, direct marketing or yellow pages. However, search engine marketing alone wont be as efficient. Integrated in a healthy marketing mix, conventional marketing can add a huge boost to search marketing and other marketing channels, and hence push you companys success.Now, let us take a closer look at search engine marketing. There are two main sections: organic and paid marketing. Organic, or 'Natural' refers to the results down the left hand side/center of the search engine's result pages. You cant influence the ranking directly, but optimising your website can push your position higher.The results you are able to influence are the ones to the top or down the right hand side of the result pages in most search engines, such as Google, stated often as sponsored links. These are referred to as pay-per-click (PPC) adverts. Every single click the advert receives will require the advertiser to pay. The more you are willing to pay per Click the higher the ad will appear if a particular keyword is entered. As you can imagine the prices for the top keywords, such as car insurance, are enormous.Finally, a good mix of paid and organic online marketing in combination with conventional advertising is the best solution to push your business efficiently.
The,importance,Search,Marketin