Timely,Follow-Ups,Essential,fo marketing Timely Follow-Ups Essential for Marketing and Sales Success
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Most businesses spend a good chunk of their marketing budgets on generating more leads. But too often, their investments go to waste for one, simple reason.They never follow up.Its one of the biggest marketing mistakes out there because timing is everything when it comes to landing customers. As the old axiom goes, consumers will buy when they are ready, not when youre ready to make the sale.So its essential you maintain a frequent presence by implementing a follow-up system that consistently keeps you on the target markets radar.Sure, itd be great if your marketing message knocked em dead and delivered instant business. But thats not reality. On average, it takes 5-7 "touches" before a consumer is ready to buy.You want to be there when that moment hits. Otherwise, a competitor is likely to land that buyer, and another promising lead will evaporate..Staying in front of prospects turns the tide heavily in your favor. Just like personal relationships, theres an element of nurturing involved.Simple communication can go a long way. A phone call. A postcard. A friendly email. Anything that reminds them that youre available when they need your product or services. Send an article or news item of interest to them. Provide a web site link, or refer them to an interesting interview related to their business. You cant predict when a prospects "buying time" arrives. Nor, in most cases, can your prospect. But when the time is ripe, your chances of landing them as a client are greatly enhanced if youve had a consistent follow-up program in place. You have the familiarity factor in your favor.A timetable of once every three weeks is sufficient. You dont want to be a pest. Rather, you want to be seen as someone whos truly interested in helping your prospect. Persistence pays off at an even higher rate if you're genuine about your objectives.Go beyond simply making them aware of your product or service. Rise above the crowded marketplace by reaching out. Repeatedly. More than schmoozing, its smart business. Your growing bottom line will remind you of that.
Timely,Follow-Ups,Essential,fo