How,Make,First,Impression,That marketing How to Make a First Impression That Opens the Door for New P
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The biggest moment in a marketing campaign is usually just that a moment. Despite your long hours spent developing a strategy, your prospects will size up your offer and pass judgment in a matter of minutes, if that.Just like personal relationships, a good first impression is essential. You need prospects to immediately have a favorable opinion of your company, or the sales process may never get off the ground.Establishing credibility is the top priority. Youre not likely to buy anything from a person or company you dont trust. Your customers are the same way. Theyre listening to you because they believe your product or service can help them solve their problems.You need to give them reasons to believe.Avoid slick salesmanship. Its a turnoff with detrimental results. Nobody likes to be sold to especially when meeting for the first time. Your prospects natural defense system will go on alert if you greet them with hype and hyperbole.Instead, show your prospect a level of respect. Educate them on the tremendous value you can provide them, and treat them as an equal. Tell the truth and deal in facts. Give an honest assessment of how you can benefit them in the marketplace. When you build a foundation of trust, your prospects will gain confidence in you from the start.First impressions are hard to erase and you may never get another chance if a prospect turns away. So make sure ALL of your marketing materials reflect your credibility. Be consistent and professional across the board. When you project an image of integrity, you greatly enhance your standing among those who will be judging you your prospects.Envision yourself in their shoes. Would you believe in somebody who lacks credibility? Would you continue in a relationship with someone you do not trust? Not likely.Customers can sense a phony from miles away. Conversely, they find genuine sincerity highly appealing. An honest representation of your company will always trump brash bravado. So keep it real. Be yourself and increase your chances of enjoying a long business relationship with each new prospect you meet. When your company represents believability, your sales funnel looks all the more welcoming.
How,Make,First,Impression,That