Learn,How,Capture,New,Business marketing Learn How To Capture New Business For Your Award Shop
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If youve been in business long enough, you know gaining newbusiness is important to the growth of your company. In some industrys new blood is the lifebloodof the business and without it, you die. If you want to reach your full potential in your venture, then you willneed to have ongoing marketing strategies that will grow your business eachyear. A large number of Award Shop owners desire to developcorporate business and gain them as a regular account. After all, who wouldnt want to have a nicerepeat account with a corporation like, American Airlines or Wendys? Gaining these type of monthly accounts canincrease your business and can also be used to secure other accounts as well. Consider this you have an engraving business and yousupply numerous products from plaques, trophies, badges, pens, etc and youwant to develop an account with your local McDonalds. You may or may not know the owner, manager oranyone employed there on a personal basis at this time. However, when you do introduce yourself andyour line of business, be prepared to hand the decision maker an impressiveitem. Not just a simple business cardwith your contact info, give them something that will cause them to rememberyou. Heres the idea Most people enjoy receiving something thathas been personalized for them, something with their name on it. You as an engraver have all sorts of itemsyou can engrave and present to the manager as gift, introducing your business.Another impressive look is to have their company logo or corporate insigniaengraved on the piece as well. I suggestcreating a sample of what you would like to do for them on a monthly basisand plant the idea for them to present an Employee of the Month award. Present the owner (or manager) with a 7x9 designer plaquethat has their corporate logo and name engraved on it, along with wording thatbest describes the appreciation award. If you do not currently have their logo on file, you can obtain it quiteeasily by searching the web for logos & clip art, one great source isLogoFax.com. Additionally, create forthem a name badge that also has their name and logo on it. Plan to leave these items behind as a freesample, demonstrating your products and services. Another nifty thing to do is show them a large perpetualplaque. Something around a 10x13 with anice brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logoon black brass and present it on a walnut board. Also, double plate the header with anadditional piece of gold brass and it will cause the engraved logo to stand outmore on the brass plate. Having an Employee of the Month award is great for showingappreciation to workers who do their job well. This will create an ongoing month-to-month award program that willenable you to show off many other products you have available for them. Think about it, if you are the one doingtheir awards and then they need a banner for a special promotion, theyre goingto call you. Its your company that ison the forefront of their mind, due to them calling or seeing you each monthfor their Employee of the Month awards. Including getting additional nametags made for new employees that arehired each week, month or quarter. Establishing this type of account will enable you togenerate more accounts just like it. Imagine going to other establishments with the same idea and adding thefact that you already do it for McDonalds, Wendys, etc This gives you moreclout and in turn builds your corporate business faster. Using these type of ideas to get your foot in the door issure to capture new business for your award shop and continue to grow yourbusiness.
Learn,How,Capture,New,Business