Recognize,The,Difference,Betwe marketing Recognize The Difference Between Marketing And Selling
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Selling consists of the steps taken to close a sale or to try andpersuade a potential buyer to become a customer. On the other hand, marketing by definition is to expose for salein a market. The foundation of marketing is really just made up of research. The first step is to identify who yourprospective buyers are. Once youvedone this, try to reach them by forming a marketing message. This message should be aimed at connectingwith the wants and needs of your potential customers. Then you can seek out how to best get their attention with yourproducts. This is usually done throughsome type of advertising. If this canbe done successfully, your chances of making a sale will increase. There are some amazing programs out there that will definitely putonline marketing at an advantage over offline marketing methods. One program can be used to find out whatpeople are currently looking at or searching for online. Another advantage is that online marketersare able to do market research through the use of search engines or key wordsearches, which will provide valuable insight. One common element in marketing and selling is that there is apitch. For marketing purposes, thepitch is how well the marketing message is delivered. If things were communicated just right, then the message can bedelivered clearly in the means used to reach the potential customer. Within the realm of selling, the process that is utilized most often iscalled overcoming objections. Thistechnique is more specific and detailed as it has a goal of assisting apossible customer to make a commitment to buy, whereas marketing should havethe focus of revealing the likely objections that may exist. It is these objections that might deter apotential buyer from making a sale. So,the goal is to remove them from the mind of the customer. This is much different than selling becausethe marketing research is used before the point of sale. Some might consider marketing to be just a game of numbers, but thereis actually much more to it than that. One of the keys to success seems to be involved with knowing just how toreach potential buyers. The successfulmarketers appear to have it in their nature to know just what to do and how todo it. Regardless of the methods used, an emphasis on the numbers withinnetwork marketing still exists. Manymarketers find it easy to believe that if the audience is big enough, saleswill come automatically. It can be easyto apply numbers to compensation models, but dont get caught up in thinkingthis way. Bigger numbers do not alwaysequate a greater success. Those who runtheir business this way will not often see any tangible rewards.The important thing is that you have a good marketing plan and you areable to use your marketing message effectively. Remember that the key to using a marketing message is that youwant it to be seen by the right people at the right time. Once youve established that, make sure yourmessage is put in front of as many people as possible.
Recognize,The,Difference,Betwe