Article,Marketing,Ten,things,y marketing Article Marketing: Ten things your article should have
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Article marketing isa tool whose time has come: You can write free articles about your area ofexpertise. Those articles are distributed across the internet, generatingexposure and positive publicity about your business as they are used as freecontent on various websites. But there are seven important things your articlehas to have in order for it to work for you. 1. First of all, it must have an effective headline. Onlinearticle marketing works partially by using a keyword related to your business.Experts say that keyword should be at the start of your headline, followedimmediately by what the reader will learn from your article. For example:Vaccines: Heres what you need to know about the newest ones. Its often very effective use a number in your headline. Yourreaders are busy and lists are easy ways to give information quickly:Vacations: Six things to do before you leave; Life Insurance: Five things tolook for in your new policy. Another effective headline is to use a question: Headlinessuch as Do you know an easy way to tell if youre drinking enough water?;How can you tell your insurance policy is right for you? etc. tease thereading into reading the rest of the article. 2. Your headline should be reflected by the openingparagraph of your article (called the lead). Again, the lead should tell thereader exactly what the reader will expect in the rest of the article and whyit is important. 3. Probably the most important thing your article needs isgood, quality information. If youre free article is only a puff piece abouthow great your company is, publishers and readers will know it. Give theminformation they can use and they will come to you in droves. 4. The text of your free article should have at least onelink to your own website, preferably in text that will entice readers to useit. You can learn more about the new meningitis vaccine by visiting, www.yourwebsitehere.com. This is most effective if the link goesdirectly to an article giving more in-depth information, rather than just toyour website. 5. It is very important for your article to have other linkswithin it. But remember, the links have to be to other websites that give highquality information related to your subject. Doing so will add interest to yoursubject and also improve your articles ranking in search engines. While Googleand other search engines have many parameters that go into ranking websites,higher priority is given to those with high quality links. 6. Be sure to use the keyword that you used in the titlemany times in the article. That will also boost its ranking in search engines.However, do not just type the word keyword, keyword, keyword over and overagain: it can just as easily destroy your credibility because your readers willsense the article is just a puff piece. 7. Write naturally. I know your third-grade teacher warnedyou against using contractions and sentence fragments. But that is how peopletalk and they are attracted to a conversational tone. 8. You should have one more link to your website in the biobox at the end of your article. 9. Your bio box should also have your name, your companysname and contact information. But to encourage people to visit your websiteimmediately, include an offer:Bill Smith is an internationally known speaker and expertis sassafras development. Visit his website atwwww.billsmithssassafrassite.com for a free newsletter on new uses forsassafras. Otherwise, readers will forget about you immediately. 10. The last item your article needs is one that is unseenbut very important: a proofreader. You may be a very effective writer and youcan use a spellchecker. Still, you need someone to look over your work to catchmistakes and typos you missed. Better that they catch it before it goes out onthe net. They can also advise you if you need to shorten or lengthen yourarticle. These nine tips will go a long way toward making your freearticle an effective tool for your business. If your article uses all nine ofthese items, it will go a long way in your Article Marketing efforts.
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