Marketing,the,New,Millennium,O marketing Marketing In the New Millennium
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Over the last 20 years technology has changed dramatically,who would have guessed 100 years ago that I could find moving pictures in myneighborhood with a device the size of a make up compact and no buttons(Sponsored by Yahoo Movies). Who wouldhave guessed I could view my stock portfolio online from a park MidtownManhattan in real time (Sponsored by CBS). Who would have ever imagined 100 years ago that I could watch someonesummit Mt. Everest in real time from my officecomputer (Sponsored by Discovery Channel). Clearly, things have changed a lot since 1908 and nowhere are thechanges apparent than how companies market their products and brand themselves. Now, in a web 2.0 society we are seeing "video"take a whole new meaning. Marketers arefinally starting to realize the importance of video. Companies such as Pepsi, Doritos and othersare leveraging social video creation instead of traditional Madison Avenueadvertising agencies to get the word out. Even more traditional companies such as 200 year-oldColgate-Palmolive are hosting online contests for recipes, cleaningtips and a variety of other video entry based competitions. The video movement has even been responsible for thecreation of video portals exclusively for large corporate entities. Large companies like Ruth Chris, Crocs, Easton, Sealy andCalifornia Pizza Kitchen have started to leverage PR firms to createhigh-quality corporate videos for the investor community. These videos which would previously have beendistributed via DVD are now available online for investors and consumers alikevia portals like COWtv and other video hubs. Although not much is known about COWtv, they have done agreat job of taking corporatevideo productions to the web. They offer HD quality video, descriptions of the company, updated news,stock information and more in a simple interface. Similar to YouTube and standard videodistribution portals, they kept the consumer in mind by enabling a star basedratings system, embed functionality, social book marking and other social functionalitybaked in. The real next step is to bring these types of technology tothe consumer level. When will a YouTubefor small business spring up? When willI be able to go to the VC community and show them my product that uses magneticforces to generate perpetually energy? The ideas are out there and despite our tepid economy there are alwaysinvestors. Now, it is merely a matter ofbridging consumers, marketers and investors. In the web 2.0 universe, the magic exists and it will only be a matterof time until corporate communications services are accessible to all.
Marketing,the,New,Millennium,O