Promotional,Items,Checklist,Pa marketing Promotional Items Checklist Part 2: Who Do You Want to Influ
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
In others, your campaign may involve overlappinginfluence groups. In a sales campaign to introduce a new product, for instance,first youll have to educate your salespeople about the product and motivate themto sell it, then youll have to find ways to promote it to the general public.When youre choosing promotional items, its important to keep in mind exactlyWHO your gift recipients are. Customer DemographicsWhen introducing a new product or trying to increase thesales of an existing product, knowing your target market is key to a successfulsales promotion. Once you know who youre aiming at, it will be far easier tochoose promotional items that will attract their business. In some cases, youllbe aiming for a very specific market. In many others if not most, your intendedmarket will be much broader. The following checklists will help you define yourtarget market. AgeAge groups are a major determining factor in your marketingefforts. What appeals to an 8 year old will not necessarily attract a 16 yearold, and what draws a 24 year old will often leave a 45 year old cold. __ Under 12__ 12-18 years__ 18-21 years__ 22-35 years__ 35-50 years__ 50+ years GenderSome products are made for a man, some are aimed at women but deciding where to aim your marketing isnt always that easy. When youreconsidering promotional items and marketing campaigns, look beyond who theproduct is intended to be used by and consider who will buy the product. Wherefragrances are concerned, for instance, women do most of the buying, not onlyfor themselves, but for their boyfriends, husbands and sons. Power tools may beaimed squarely at the male market, but around gift-giving holidays, it makessense to aim your marketing at the women who will be buying gifts for them. Anddont forget that the times, they are a-changing. You may have found that yourproduct is bought mostly by men and are seeking to increase sales to womenbecause its an untapped market. Level ofSophisticationIts one of marketings dirty little secrets. All of us aresnobs in one way or another its just a matter of what were snobs about. Howsophisticated is the audience that youre aiming for? Even more important,how sophisticated would they like to be? Are you aiming your products at thosewho like the better things in life or at those who think of themselves assalt of the earth? Do they adopt a back to basics mindset, or are theylooking for the good life? Once you have a good notion of whats important toyour intended customers, you can aim your promotional items and campaignssquarely at their hearts and appeal to their wallets.
Promotional,Items,Checklist,Pa