Capture,the,Valuable,Content,Y marketing Capture the Valuable Content in Your Head and Promote Yourse
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
If you want to grow your business and position yourself as an expert in your industry, its as simple as this: host teleseminars.Youve probably heard this before, but this is something that you truly should do, even if you dont have a list. It doesnt matter if there are people on the line. You can pretend there are people on the line. You can mute the call and just present. Its so difficult to get this content out of you on your own on your computer or writing it out, unless youre a writer by nature. Some of us are, but not all of us. Its very difficult to get information out without committing to a date to deliver content. Youll want to record the teleseminar. I recently listened to a podcast by Alex Mandossian. Hes an internet marketing guru you probably know about. He said that if you do not repurpose your live content, you are losing 80% of your business. Many people host teleseminars because thats what theyve been told to do, but theyre not recording them. If they do, they only give them out to the people on the call. You want to use this information that youre creating for all kinds of different strategies. It doesnt matter if youre charging for this information the first time. You can give out bits and pieces of it to create a very valuable marketing campaign. The teleseminar isnt the end. Its the beginning. Youre not creating this teleseminar as an end product. Youre creating a content-creation vehicle. You need to make sure that the information for the teleseminars is modular. Modular means that each topic is very specifically laid out in a template. Youll want to lay it out before. You dont want to read the information. That will sound jagged.You want to be able to repurpose it into chunks. Each step will be turned into an episode in this repurposing campaign. You want to select your hot topic of expertise. It needs to be something that excites you and your prospects, colleagues and clients. I suggest a written brain dump to create content. If it works for you, you can record it in a handheld recorder or your computer. You can write on a piece of paper. You dump out all kinds of ideas. Youll want to select the five biggest and best ideas to be subtopics of the main topic youve selected for your teleseminar. It can be five to seven topics. This definitely works for the 60 to 90-minute teleseminar that most people do. I suggest starting with that as a model. Look for five to seven ideas. Each of these five to seven big ideas can be broken down into four to six bullet points. Each bullet point is a smaller subtopic. It can take up to two minutes of time. You dont need to monitor yourself on time. It is something to keep in mind if you want to try to keep within 60 to 90 minutes. You want to write down these concepts and any notes you want to be sure to mention. This isnt necessary for the repurposing but you may want to try to work in a relevant sales message around 15 to 45 minutes into call. If you dont have anything to sell, or you just want to create some content, you dont need to do it. The reason I say 15 to 45 minutes is that is when the most people are usually on the call. Often people will wait to the very end of the call to present an offer. Thats when people start to drop off. They think, I got everything out of this. Now hell just want to sell me on something. Ill drop off now. Another great thing is case studies or testimonials. Thats a no-brainer. Its something that many people do to make what theyre saying more tangible by example. As I said, be sure to make it re-purposeable, one point at a time. A Q&A session at the very end can also be used to generate content if you have an audience to engage. Often someone will ask you a question that you would have never have asked yourself. If they ask you a very good question and your answer comes out naturally, that can be better than if you wrote down points yourself. Consider doing one of these things to stay on point. Use note cards, a written outline or a PowerPoint presentation. Unless youre doing a webinar where people can see the screen, they wont be able to see these points. Its something you consider if youre a person who wants a guideline.
Capture,the,Valuable,Content,Y