Who,Put,All,These,Trees,the,Fo marketing Who Put All These Trees in the Forest? Making Pre-show Promo


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return.  Every decision has to be viewed critically, and that includes the decision to participate in tradeshows.Show participation must, for many exhibitors, generate a positive, demonstrable ROI if exhibiting is to remain a viable part of the marketing strategy. This means taking advantage of every opportunity to maximize the return on show participation: before, during, and after the show.  Many exhibitors do a great job at the show, but lackluster or non-existent efforts prior to and after the event sabotage their efforts. For those marketing professionals who believe in the core value of exhibiting and the face-to-face relationship building that is part and parcel of exhibiting, this has placed renewed emphasis on the value of pre-show promotion.Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value, qualified leads, and ensure a positive ROI. After all, to start and reinforce valuable business relationships, you have to have contact with the show attendees.  They need a reason to visit your exhibit -- to pinpoint and find one booth out of the hundreds on the show floor.  Pre-show marketing can provide that reason.This isn't exactly news -- and although the vast majority of exhibitors aren't doing any pre-show promotion, those companies that are, have been steadily increasing their efforts.  How can your pre-show promotion stand out in a crowded environment?Here are three effective strategies to consider:1. Smart E-MailE-mail is everywhere: almost everyone checks their e-mail several times a day.  Yet few exhibitors are making use of this tool to promote their tradeshow participation. Mention any show specials you may be running, as well as events, classes, and seminars your organization is a part of. Use strategically timed e-mails to remind your clients and potential clients to visit your booth at the tradeshow. Mention any show specials you may be running, as well as events, classes, and seminars your organization is a part of.Timing is crucial.  You don't want to send your reminder emails too early, as they'll be overlooked.  Sending e-mails too late isn't any better!  Aim for three emails, one a month before the show, one a week before the show, and one a day or two before the show.  Don't forget the signature line on your regular, everyday business email.  Altering it to include a mention of your tradeshow participation is a subtle yet effective way to promote the event.2. Trade Journal InsertsAny time you conduct a direct mail campaign, you do so in the knowledge that the vast majority of your efforts go unseen.  The lion's share of direct mailings are never delivered, much less read.  Considered 'junk mail', it winds up in the trash, where it doesn't do you or your prospective attendee any good.Industry journals, on the other hand, are almost always delivered.  They're also consistently read at a much higher rate than most direct mail efforts.  Some savvy exhibitors have begun promoting their tradeshow participation with trade journal inserts.  These small postcard-sized advertisements are tucked into the journals before they're mailed, highlighting your organization's upcoming show appearances.  This isn't a common strategy yet, so you benefit from being unique and targeted.  A very cost-effective strategy!3. Lumpy MailLumpy mail has a funny name, but it's a powerful pre-show promotional strategy.  Sending a mailing that is literally lumpy -- an envelope containing something -- generates curiosity in the recipient.  One exhibitor actually sent potential attendees a message in a plastic bottle -- and got a great response rate.  Consider what 'lumps' you could send to your attendees!One strategic use of the lumpy mail strategy involves including a premium item the prospective attendee has to bring to your booth to exchange for another, higher value item.  A variation of this is to send an item that is useless on its own -- one glove, for example -- along with the message that the missing component -- the second glove -- can be picked up at your booth.

Who,Put,All,These,Trees,the,Fo

marketing

Top Benefits of Using Digital Marketing

It is no doubt that the market is becoming digital as technology is evolving. In the modern world, many business owners rely on digital marketing strategies to improve their business website ranking in search engine results to stay ahead fro ...

marketing

5 Reasons Why Small Businesses Require Custom Logos

IntroductionFor every business, be it small or big, it is essential to mark its own identity that separates it from others. While there are a number of marketing and branding efforts that help create a distinct image in the mind of the consu ...

marketing

4 Things You Should Know Before Hiring A PR Agency

When you think about public relations, the first thing that comes to mind is a publicist who will get your news in the news and tells your brand story to all stakeholders across all media. This differentiates your brand communication from re ...

marketing

How To Boost Sales in Your E-Commerce Portal?

You have just decided to improve your old and traditional business and opt for E-Commerce. You may have expected sudden growth but the reality might be disappointing. So I had consolidated some strategies that will improve your sales in the ...

marketing

All That You Wanted to Know About Weibo Advertising

Most possibly youre aware of the most popular Chinese social platform Weibo advertising, which is often, compared as Chinese Twitter, and having over 580 million of active members worldwide.What Exactly Is Weibo?Rather than offering the feat ...

marketing

Flats in Mohali - City of Dreams

OngoingResidential Township in Mohali Mohali is the fast-growing business and cultural hub in Punjab. It is a great city that has gotten unquestionable quality with respect to Expansion and lifestyle. From Gurudwaras and temples to amusemen ...

marketing

Should You Stop Marketing During COVID-19?

The Impact of Coronavirus on Small BusinessAs a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essen ...

marketing

How To Easily Tackle The ICO Marketing Hurdle Head-On

ICO marketing plays a very influential role in dictating the success of an ICO project. With the first half of 2019 witnessing more than 70 projects raise over $350 million in funding, the importance of marketing cannot be understated. But, ...

marketing

Website Design And Development Services

We make custom websites for your unique needsWhether you have a large enterprise or small business model, we know how to make a website unique aligned with your needs. 1. Mobile-friendly, responsive websitesThe whole world is on mobile thes ...

marketing

DIY vs Agency Marketing: The Pros & Cons

It goes without saying that marketing is one of the important factors behind the success of any business. This is why you need a comprehensive digital marketing campaign in place to get you in front of who you need to be. Startups especially ...