Let,Promotional,Umbrellas,Make marketing Let Promotional Umbrellas Make Your Marketing Statement
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
You may be reading thisarticle because you are thinking about starting a promotional give-awaycampaign or hosting a benefit. Do youknow what you want to use as your promotional item(s)? Do you know how you want to distribute yourpromotional item(s)? An answer of No, tothese questions says you are in need of a marketing plan. For the sake of clarity lets suppose youhave decided to use promotional umbrellas as your give-away item or as one ofyour give away items. Putting a marketing plantogether can save you a lot of time, energy, money and stress. With a plan, you have set your goals anddeveloped strategies for what you want to get from your promotional umbrella giveaway. You have decided how much moneyyou want to spend on your campaign. And, you have made a plan for how you aregoing to distribute the promotional umbrellas. Many businesses start offeach year with a plan already in place. They have set there goals for the campaign. The following information is an example of amarketing plan. Goals - The promotionalumbrella campaign will bring in 200 new customers. The promotional umbrellacampaign will increase sales for that month by $2,000. Strategies Selectpotential promotional umbrella(s) Preview advertising umbrellas and decide if they are what you want, if not preview othersBuy promotional umbrellas Set up promotional campaignfliers, television spots, newspaper ads/articles, and Organize staffing soadequate personnel are working the days of the event Evaluation Keep track ofhow many new customers received their promotional umbrella, Determine if theadditional sales amounted to $2000 This seems like a simpleprocess, but in actuality it takes time and reflection to determine what theratio of costs for printed umbrellas versus additional sales ought tobe. It also requires taking into accountnot only the cost of the promotional umbrellas but also the costs of advertisingand personnel time taken to plan and implement the marketing campaign. There may be times when themarketing campaign is not focused on increasing sales but rather to increasevisibility in the community and market awareness. In this case, the evaluationmay need to be completed across time using baseline data indicating what thevisibility or awareness of your service or product was prior to the campaign.Work for sure! Once you get yourpromotional umbrellas distributed into your community they will take over yourmarketing. Every time it rains, peoplewho have your umbrella are likely to open it up and your name and logo will beout in the open for people to see. A promotional umbrella isnot only good for marketing in rainy weather. Many people are just as apt toopen their promotional umbrella up to keep the sun from frying the top of theirhead. Again, your business or benefit nameand logo is visible for public viewing. .
Let,Promotional,Umbrellas,Make