Quick,Guide,Selecting,Promotio marketing A Quick Guide to Selecting Promotional Products
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Even if you narrow your selection down to a specific type of item, youve still got a number of choices to make before you can select the perfect item. Its all too easy to get lost in the veritable ocean of possibilities, so heres a quick guide to help you decide what types of items you need.Whats your Purpose?First, consider what your promotional products are intended to accomplish. Attract new clients and customersRetain existing clientsPromote a new product or serviceGifts for employees to use at work or elsewhereThe types of products you use for each situation differ in a few key areas. For example, if youre giving away promotional products to attract new clients, you may be doing so at a trade show or similar industry event. In these cases you may end up giving away a large number of items, so its best to choose less expensive, smaller products such as pens, key rings or stress toys. On the other hand, if youre giving promotional products to clients you already have, those items will typically be a little more expensive and have a higher perceived value, as you want to give items that show the recipients that you value their continued loyalty to your company. Gifts such as a bottle of wine, an elegant pen or key ring, or a selection of smaller promotional products will suit such situations. For employees, items they use at work are a good choice. Think in terms of desk top items, coffee mugs, mouse mats and similar promotional products. Another great choice is to equip your retail employees with company-branded clothing and name tags, to help reinforce your company identity.Who are your Recipients?The answer to this question is subtly different from the previous one. Here, you are basically considering your target audiencethe people who are interested in either doing business with your company as a supplier or client, or the people who will buy your products in retail stores. For example, promotional products targeted to the clients of an investment banking firm will be very different from those that are targeted to children and teenagers, and perhaps different again from those intended to attract young couples.Whats your Price Range?Once youve narrowed your focus to just a few types of promotional products, you can begin looking more closely at different categories to determine what you can afford.In general, its a good idea to choose a variety of promotional products in different price rangesas discussed earlier, the items you choose will differ in price and other factors depending on the purpose you intend for them. By having a variety of products on hand of different types, youll be prepared for any spur-of-the-moment situation that arises.
Quick,Guide,Selecting,Promotio